Doing More with Queries and RulesBest Practices for Advanced Social Intelligence

SARAH BARBER/ SR. PROJECT MANAGER, PROFESSIONAL SERVICES

Goals

• Push beyond basic listening• Lay foundation for comprehensive

Social Intelligence• Review best practices• Utilise advanced functionalities within

Brandwatch Analytics• Reveal exciting opportunities for

insight

NOW YOU KNOW | #NYKCONF

BRANDWATCH.COM

Where Do I Start?

Steps to Success/ Social Listening Implementation

• Question or Goal(s)• Possible Outcomes• Necessary Info

• Define Relevant Segments

• Create Tags & Categories

• Construct Custom Rules

• Utilise Pre-built FiltersBRANDWATCH.COM

• Specify Relevant Data• Exclude Irrelevant Data• Advanced Operators

for Max. Flexibility

• Chart by Custom Segment

• Powerful Dashboard Filters

• Separate Data or Show Insightful Comparisons

Plan Gather Segment Explore

Forget “how”; think about what you need to know.

Case Study: jetBlueUse Cases: • Brand Health Monitoring & Reporting• Product Feedback• Marketing Measurement & Strategy • Crisis Management • Future(?): Increase investment in

Social Customer Service• Topical Research: In-Flight Wifi

Queries

Life is better when you simplify.

Go Ahead….

NOW YOU KNOW | #NYKCONF

BRANDWATCH.COM

QUERYTake It All.

But HOW?

NOW YOU KNOW | #NYKCONF

BRANDWATCH.COM

When your brand query is comprehensive…

NOW YOU KNOW | #NYKCONF

BRANDWATCH.COM

“I know I’ve got a ton of data…”

NOW YOU KNOW | #NYKCONF

BRANDWATCH.COM

“…Now what?”

Rules

Quick Review / Categories, Tags & Rules

• Categories: a structured way to segment and group data by related attributes

• Tags: light-weight and free-form segmentation for a single attribute

• Rules: automatically perform actions on mentions in your dataset

Limitless Flexibility / Segmentation to Consider

• Tip: Utilise pre-built filters to make rules more specific

NOW YOU KNOW | #NYKCONF

BRANDWATCH.COM

• Operational Attributes• Retweets, Owned/Earned, On/off

Channel, Media Type• Products or Services• Marketing

• Hashtags, Slogans, Campaigns, Spokespeople

• Crisis Issues• Consumer

• Behavior, Mindset, Experience

Questions?

Email sarahb@brandwatch.comOffice +44 (0)1273 234 290Mobile +44 (0)7487 888 126

Contact Sarah BarberSenior Project Manager, Professional Services

BRANDWATCH.COM

Drag picture to placeholder or click icon to add

NOW YOU KNOW | #NYKCONF

BRANDWATCH.COM

BRANDWATCH.COM | #NYKCONF