Do you speak emoji? - IDEXX · Do you speak emoji? Learn how to use social media to attract and...

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Transcript of Do you speak emoji? - IDEXX · Do you speak emoji? Learn how to use social media to attract and...

Do you speak emoji?Learn how to use social media to attract and retain millennial pet parents

2 © 2018 IDEXX Laboratories, Inc. All rights reserved.

Introduction

o Why should I use social media to engage

with millennial pet parents?

o Which social media channels should I use?

o How do I create content?

3 © 2018 IDEXX Laboratories, Inc. All rights reserved.

Where to begin?

4 © 2018 IDEXX Laboratories, Inc. All rights reserved.

Millenials by the numbers

5 © 2018 IDEXX Laboratories, Inc. All rights reserved.

Which channels are right for you?

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Set yourself up for success

o Create a plan

o Have a balanced diet

o Make it relevant

7 © 2018 IDEXX Laboratories, Inc. All rights reserved.

Make it a team effort

Share the work Be authentic Engage

News and updates

Education and

client reminders

Highlight your team

Questions?

Connect with us in Booth 2320.

View this presentation at idexx.com/socialmedia