Do Now: Define “Entertainment” SWBAT: Describe entertainment and develop examples for the...

Do Now: Define “Entertainment”

SWBAT: Describe entertainment and develop examples for the evolution of

entertainment

What is Entertainment?

Whatever people are willing to spend their money and spare time on

Evolution of Entertainment and Entertainment Marketing

Beginning of Twentieth Century Audiences needed to travel to the

entertainment source Audience feedback was instantaneous and

live (think comedy shows) Technology distanced entertainers from

their audiences (pre-recorded television)

“It’s Just a Fad”When _____ first came out, this was

many people’s response Early days of television and

marketingTelevision changed the marketing of

entertainment in a profound way.Television was black and white until

the 1960s.Color television was introduced in

1962.And now??

How does this affect marketing?

ILoveLucy

Influence of Television

Television ratings-Nielsen RatingsNumber of viewers the

programming attracted

How does this

affect

marketing?

SWBAT: Discuss the evolution of a product as it relates to entertainment

Change Accelerated

Advancements?Technology Improvements

InternetCable TelevisionSatellite Television

Technology and Customer Feedback

Viewing the show-counted in the ratings

Texting a vote during a television show

Participating at home in game shows shown on television

Tweeting thoughts to newscasts

Your Task

You will research the evolution of a certain form of entertainment

With a partner, design a poster board showing the evolution of your product

At least 4 pictures of the product. Caption each picture…describe its price, features, popularity, the year, etc.

1 2 3 4

Pictures 1 or more pictures some relating to product

2 pictures relating to product. Other pictures may be provided but not related

3 pictures directly relating to product

4 or more pictures directly relating to product

Captions Audience

Professionalism

Visually Pleasing

Do Now: Define “Entertainment” SWBAT: Describe entertainment and develop examples for the...

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