DMS: PPC Overview

Post on 08-May-2015

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Transcript of DMS: PPC Overview

PAPER CLIPSONLINE ADVERTISING

Marcus McDanielDwyer Marketing Services

marcus.mcdaniel@dwerygroup.com281.546.9617

PAY PER CLICKONLINE ADVERTISING

Marcus McDanielDwyer Marketing Services

marcus.mcdaniel@dwerygroup.com281.546.9617

Drive targeted awareness to increase relevant leads at efficient costs per call.

ONLINE OPPORTUNITY

INTERNET USAGE1995 - 2013

DIGITAL USEamong affluent users

94%of people use the Internet to search for local businesses

http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

48%use Internet Yellow Pages to search for local businesses

http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

90%use Search Engines to search for local businesses

http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

GOOGLE SEARCH

80%of all system-wide organic search traffic comes from Google

Internal Google Analytics

ALREADY RANKED‽

highly in organic search results

2out of3click on paid link after they have made a purchasing decision

http://www.wordstream.com/articles/google-ads

SEARCH PAGE

ADVERTISING

LANDING PAGE

PHONE

VIDEO

CALL TO ACTION

CALL TO ACTION

LANDING PAGE

GOOGLE DISPLAY

RELEVANT ADS

RELEVANT ADS

GOOGLE REMARKETING

BROWSE SITE

BROWSE SITE

ADs FOLLOW

ADs FOLLOW

VISITS, CALLS, FORMS

TRACKED &REPORTED

INVESTMENT

Marcus McDanielDwyer Marketing Services

marcus.mcdaniel@dwyergroup.com(281) 546.9617