DMS: PPC Overview
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PAPER CLIPS ONLINE ADVERTISING Marcus McDaniel Dwyer Marketing Services [email protected] 281.546.9617
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Transcript of DMS: PPC Overview
Drive targeted awareness to increase relevant leads at efficient costs per call.
ONLINE OPPORTUNITY
INTERNET USAGE1995 - 2013
DIGITAL USEamong affluent users
94%of people use the Internet to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
48%use Internet Yellow Pages to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
90%use Search Engines to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
GOOGLE SEARCH
80%of all system-wide organic search traffic comes from Google
Internal Google Analytics
ALREADY RANKED‽
highly in organic search results
2out of3click on paid link after they have made a purchasing decision
http://www.wordstream.com/articles/google-ads
SEARCH PAGE
ADVERTISING
LANDING PAGE
PHONE
VIDEO
CALL TO ACTION
CALL TO ACTION
LANDING PAGE
GOOGLE DISPLAY
RELEVANT ADS
RELEVANT ADS
GOOGLE REMARKETING
BROWSE SITE
BROWSE SITE
ADs FOLLOW
ADs FOLLOW
VISITS, CALLS, FORMS
TRACKED &REPORTED
INVESTMENT
