DMA Conference 2013

“Blue Skies, Big Data”

The Global Event for Data-Driven Marketers

Saturday, October 12th through Thursday, October 17th

McCormick Place, Chicago, IL

Steve Kerr, Stone Ward Analytics Manager

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

DM Introduction/ Importance

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

Workshops/ Meeting Tracks Attended

Analytics & Data-Driven Intelligence Module

B2B Marketing Trainings

Customer Experience Transformation

Data Matters: Source, Use, Ownership, and Insight

Fast & Furious Creative Workshop

Small Business Workshop

Keynote Presentations by:

Terry Jones, Founder of Kayak and Travelocity.com

and

Nate Silver, founder of fivethirtyeight.com and Author

of the Signal and the Noise

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

Big Data – Demand is Soaring

There were 150 Exabytes created in 2005

(150 Exabytes = 1 Billion Gigabytes)

That looks like 150, with 18 zeros after it:

In 2010, we created 1,200 Exabytes

Last year, the digital universe was 10 times the size it

was in 2006

Projection: in 2015, there will be 7.9 Zettabytes

produced and eventually replicated

“Big Data” Introduction/ Importance

150,000,000,000,000,000,000!

“Big Data” Introduction/ Importance

“Big Data” Introduction/ Importance

“Big Data” Introduction/ Importance

“Big Data” Introduction/ Importance

“Big Data” Introduction/ Importance

“Big Data” Introduction/ Importance

“Big Data” Introduction/ Importance

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Spotlight on Analytics – 2013 and Onward

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

The Beauty of Data Visualization

by David McCandless

http://www.youtube.com/watch?v=5Zg-C8AAIGg&feature=youtube

Information is Beautiful Website

World’s Largest Data Breaches

http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/

Rich Blocks, Poor Blocks Data Imaging

http://www.richblockspoorblocks.com/

Foursquare, Social Media, and Data Visualization

http://vimeo.com/62289901

Emerging Trends - Data Visualization

Emerging Trends - Data Visualization

Emerging Trends - Data Visualization

Emerging Trends - Data Visualization

Emerging Trends - Data Visualization

The Importance of Data

Jeff Jonas, IBM Distinguished Engineer

http://www.youtube.com/watch?v=ipxRA7ira4c&feature=youtube

Big Data and High Performance Analytics

Jeff Goodnight, SAS CEO

http://www.youtube.com/watch?v=d5OXF-0B6JM&feature=youtube

Emerging Trends – Importance of Analytics

Emerging Trends – Importance of Analytics

Emerging Trends – Importance of Analytics

Emerging Trends – Importance of Analytics

Video Games: The Biggest Big Data Challenge

CTO of Electronic Arts, Rajat Taneja

http://www.youtube.com/watch?v=ZK_PXlbvOfM&feature=youtube

What is predictive analysis/ data-mining?

http://www.youtube.com/watch?v=BjznLJcgSFI&feature=youtube

Emerging Trends – Importance of Analytics

Emerging Trends – Importance of Analytics

Emerging Trends – Importance of Analytics

Emerging Trends – Customer Journey Transformation

Emerging Trends – Customer Journey Transformation

Emerging Trends – Data Collaboration

Emerging Trends – Data Collaboration

Emerging Trends – Data Collaboration

DMA 2013 – Data Collaboration

Google Analytics in Real Life

http://www.youtube.com/watch?v=N5WurXNec7E&feature=youtube

Emerging Trends – Data Streamlining

Emerging Trends – Data Streamlining

Emerging Trends – Data Streamlining

Emerging Trends – Data Streamlining

Emerging Trends – Sales Cycle Analytics

Emerging Trends – Sales Cycle Analytics

Emerging Trends – Sales Cycle Analytics

Emerging Trends – Sales Cycle Analytics

Emerging Trends – Sales Cycle Analytics

Emerging Trends – Sales Cycle Analytics

Emerging Trends – Predictive Modeling

Emerging Trends – Predictive Modeling

Emerging Trends – Predictive Modeling

Emerging Trends – Customer Experiences

Emerging Trends – Customer Experiences

Emerging Trends – Customer Experiences

Emerging Trends – Customer Experiences

Emerging Trends – Customer Experiences

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

Key Takeaways/ Personal Insights

Overall, great learning and social experience

Learned valuable analytic methods and strategies

Networking was essential to Conference

Emerging trends, such as use of “Big Data”, Predictive

Analytics, Sales Cycle Analytics, and Customer

Experience Transformation are wave of the future!

Agenda

Direct Marketing Introduction/ Importance

Workshops/ Meetings Tracks Attended

“Big Data” Introduction/ Importance

Emphasis on Analytics – 2013 and onward

Emerging Trends

Key Takeaways/ Personal Insights

Application to Current Clients

Application to Current Clients

Utilize Predictive Analytics and Sales Cycle Analytics for

Snap-on/ other clients in adding value to current

Analytic Solutions

Research and use of “Big Data” principles/ strategies in

streamlining and integrating KPI’s for SW Metrics

Dashboard and Current BH Dashboard

Thank You!

Any Questions?

Appendix

Additional Slides, Charts, Information to Support

information in Presentation

DMA 2013 – Marketing Challenges

DMA 2013 – Marketing Challenges

DMA 2013 – Social Analytics

DMA 2013 – Social Analytics

Emerging Trends – B2B Marketing Challenges

DMA 2013 – Marketing Challenges

DMA 2013 – Marketing Challenges

DMA 2013 – Additional Marketing Trends

DMA 2013 – Marketing Challenges

DMA 2013 – Marketing Challenges

DMA 2013 – Marketing Challenges

DMA 2013 – Marketing Challenges

DMA 2013 – Marketing Challenges