DMA Conference 2013 Recap by Steve Kerr

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    05-Dec-2014
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Steve Kerr, analytics specialist for Stone Ward, recaps his learnings for the DMA Conference 2013.

Transcript of DMA Conference 2013 Recap by Steve Kerr

  • 1. DMA Conference 2013 Blue Skies, Big Data The Global Event for Data-Driven Marketers Saturday, October 12th through Thursday, October 17th McCormick Place, Chicago, IL Steve Kerr, Stone Ward Analytics Manager
  • 2. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended Big Data Introduction/ Importance Emphasis on Analytics 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
  • 3. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended Big Data Introduction/ Importance Emphasis on Analytics 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
  • 4. DM Introduction/ Importance
  • 5. DM Introduction/ Importance
  • 6. DM Introduction/ Importance
  • 7. DM Introduction/ Importance
  • 8. DM Introduction/ Importance
  • 9. DM Introduction/ Importance
  • 10. DM Introduction/ Importance
  • 11. DM Introduction/ Importance
  • 12. DM Introduction/ Importance
  • 13. DM Introduction/ Importance
  • 14. DM Introduction/ Importance
  • 15. DM Introduction/ Importance
  • 16. DM Introduction/ Importance
  • 17. DM Introduction/ Importance
  • 18. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended Big Data Introduction/ Importance Emphasis on Analytics 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
  • 19. Workshops/ Meeting Tracks Attended Analytics & Data-Driven Intelligence Module B2B Marketing Trainings Customer Experience Transformation Data Matters: Source, Use, Ownership, and Insight Fast & Furious Creative Workshop Small Business Workshop Keynote Presentations by: Terry Jones, Founder of Kayak and Travelocity.com and Nate Silver, founder of fivethirtyeight.com and Author of the Signal and the Noise
  • 20. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended Big Data Introduction/ Importance Emphasis on Analytics 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
  • 21. Big Data Introduction/ Importance Big Data Demand is Soaring There were 150 Exabytes created in 2005 (150 Exabytes = 1 Billion Gigabytes) That looks like 150, with 18 zeros after it: In 2010, we created 1,200 Exabytes Last year, the digital universe was 10 times the size it was in 2006 Projection: in 2015, there will be 7.9 Zettabytes produced and eventually replicated 150,000,000,000,000,000,000!
  • 22. Big Data Introduction/ Importance
  • 23. Big Data Introduction/ Importance
  • 24. Big Data Introduction/ Importance
  • 25. Big Data Introduction/ Importance
  • 26. Big Data Introduction/ Importance
  • 27. Big Data Introduction/ Importance
  • 28. Big Data Introduction/ Importance
  • 29. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended Big Data Introduction/ Importance Emphasis on Analytics 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
  • 30. Spotlight on Analytics 2013 and Onward
  • 31. Spotlight on Analytics 2013 and Onward
  • 32. Spotlight on Analytics 2013 and Onward
  • 33. Spotlight on Analytics 2013 and Onward
  • 34. Spotlight on Analytics 2013 and Onward
  • 35. Spotlight on Analytics 2013 and Onward
  • 36. Spotlight on Analytics 2013 and Onward
  • 37. Spotlight on Analytics 2013 and Onward
  • 38. Spotlight on Analytics 2013 and Onward
  • 39. Agenda Direct Marketing Introduction/ Importance Workshops/ Meetings Tracks Attended Big Data Introduction/ Importance Emphasis on Analytics 2013 and onward Emerging Trends Key Takeaways/ Personal Insights Application to Current Clients
  • 40. Emerging Trends - Data Visualization The Beauty of Data Visualization by David McCandless http://www.youtube.com/watch?v=5Zg-C8AAIGg&feature=youtube Information is Beautiful Website Worlds Largest Data Breaches http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breache