Display Advertising Technology LandscapeDynamic Environment Ripe for Consolidation

Targeted

Video / Rich Media

Horizontal

Yield Optimization

Ad Networks

Vertical

Performance

Mobile

PUBLISHERS

PUBLISHERS

Data Exchanges / Aggregators

Creative Optimization

Data Optimization

AUDIENCE

ADVERTISERS

ADVERTISERS

Ad Exchanges

DSPsMedia Buying Platforms

Agencies

Publisher Tools

Data Suppliers

Ad Ops / Infrastructure

Ad Servers

Ad Servers

Verification / Attribution

Sharing Data / Social Tools

Analytics

Trading Desk

Please direct any inquiries or comments on the landscape to Terence Kawaja at tkawaja@gcasavvian.com or (212) 999-7082