Digital Trends: Luxury Auto ShoppersJuly 2016

thinkwithgoogle.com

Moments that matter for luxury auto shoppers1

Top questions on Google Search (ordered by volume)

Luxury auto shoppers who research online2

what is the best luxury suv

what is the best luxury car

what is the best luxury sedan

what is the best luxury car to buy

what are the best luxury cars

Which car is best?

Is it right for me?

Where should I buy it?

Top locations forluxury auto shoppersNew York, NY

Los Angeles, CA

San Francisco-Oakland-San Jose, CA

Atlanta, GA

Washington, DC (Hagerstown MD)

Dallas-Ft. Worth, TX

Houston, TX

Top interests of luxury auto shoppers who research online2

Ordered by relevance

Mercedes-Benz

Mercedes-AMG

Aston Martin

BMW

Porsche

Auto brands Auto models Hobbies

1

2

3

4

5

1

2

3

4

5

what is toyota's luxury car

what is considered a luxury car

what makes a luxury car

what luxury car is right for me

why buy a luxury car

1

2

3

4

5

what time do car dealerships close

where is the nearest ___ dealership

why aren’t car dealerships open on sundays

what car dealerships are open today

how much do dealerships pay for cars

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

Acura RLX

Cadillac ATS

BMW 3 Series

Infiniti Q50

Jeep Patriot

Hillclimbing

Rallying

Drifting

Bodybuilding

Mixed martial arts

SOURCING

1 Google data, U.S., search questions related to "best" car features and attributes, and dealerships, Jul. 2016.

2 Google data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, Jul. 2016.

of luxury autoshoppers are men

76%

18-24

25-34

35-44

45-55

55-65

65+

13%

18%

21%

19%

15%

14%

Age of luxury auto shoppers