Whole Foods Market Digital Marketing Strategy

ADV 420 Summer ’15created by S. Spencer

Who Is Whole Foods Market?

People Want Mobile

Convenience

Crunchy Moms, Yoga Pants, Outdoor Adventurers

Tools & Tactics

46% of people read blogs more than once a day.

– HubSpot Science of Blogging

Budget: $750,000

Strategy, Planning, Im-plementation, Man-agement: $520,000Application: $100,000Blog: $50,000Social Media: $40,000HTML Emails $ 20,000Adwords: $ 20,000