Post on 27-Mar-2015
digi-lodgeShifting Greek regions to “Tourism 2.0” through ERDF
Yannis Larios // 16.01.2012 // Regiostars 2012 – The Awards for Innovative Projects
Greece has been linked to the crisis…Greece has been linked to the crisis…
… yet the collective perception on Greece, still holds true!
There exist bright spots of growth
There exist bright spots of growth
Tourism!
… the “heavy industry” of Greece
… has this specific look!
… Tourism is a major GDP contributor
… but Tourism is also a major employer
840.000 jobs840.000 jobs
… a recent McKinsey report*, identified
* Greece 10 Years Ahead – Tourism and Growth
Weak “reach” Weak “reach” in emerging tourism marketsin emerging tourism markets
CondensedCondensed tourist season tourist season
Low use of Low use of multi-channel platformsmulti-channel platforms to step- to step-improve improve pre-visit experiencepre-visit experience
Tourism How do you move it forward?
Tourism 2.0…step-up in innovation!
Nowadays, tourism is about shared experiences
… and these are our “Ambassadors”: Visitors!
…it’s them that build the brand of the country
yet…
We have to change that!
digi-lodgeinfuse service innovation to
hotels & lodges across Greeceby harnessing ERDF
Go Directly to the Real Economywith a “swiping” initiative
Infused Service InnovationInfused Service Innovation
co-financed “co-financed “service innovationservice innovation” in:” in:• multi-lingual websites, with multi-lingual websites, with obligatory e-booking systemsobligatory e-booking systems
• secure transaction platformssecure transaction platforms
• content management systems for touristic contentcontent management systems for touristic content
• online real-time services to clientsonline real-time services to clients
• mobile applicationsmobile applications
• backoffice and frontoffice systems that enhance the hotel’s backoffice and frontoffice systems that enhance the hotel’s efficiency efficiency (CRM, Inventory systems, Hotel Management software etc.)(CRM, Inventory systems, Hotel Management software etc.)
•InhouseInhouse wireless networking facilitieswireless networking facilities
digi-lodge accelerated “digital investments” at hotels and lodges
enhanced “enhanced “digital exposuredigital exposure” through financing:” through financing:• Search Engine Optimisation servicesSearch Engine Optimisation services
• Digital marketing and promotion campaigns Digital marketing and promotion campaigns
• Strategic use of Social media for promotionStrategic use of Social media for promotion
digi-lodge accelerated “digital investments” at hotels and lodges
Innovation in the Submission Process:Innovation in the Submission Process:Transparency and speedTransparency and speed
Innovation in auditingInnovation in auditing
total total envisaged budgetenvisaged budget per hotel/ lodge per hotel/ lodge
€€7.000 - €40.0007.000 - €40.000 ((according to stars-ratings or key-ratings)according to stars-ratings or key-ratings)
60%60% Initial available budget (public financing): Initial available budget (public financing): €45 €45 mil.mil.
National Private contribution: National Private contribution: €30 €30 mil.mil.
digi-lodge co-financing support
Phenomenal participation!Phenomenal participation!CC – Flickr user buck82
2.8592.859hotels successfully evaluated as eligiblehotels successfully evaluated as eligible
1.8001.800hotels’ digital investments concludedhotels’ digital investments concluded
SustainabilityHotels that embrace the digital-eracan never abandon efficiency gains!
Partnershipscountry-wide initiative that
combines regional needs
“Portable” to EU regions
Regional impact
digi-lodgeShifting Greece to “Tourism 2.0” through ERDF
Yannis Larios // Digital Aid – Information Society SA
Thank you!