Honor Gunday, CEO & Founder

• 1000+ happy merchants• 75+ payment options • Local Credit Card Processing• Many UI options• Fully customizable widgets• 80 local currencies• 190+ countries• 20+ languages• Local offers in 160+ countries• Multilingual support 24/7• Offices in San Francisco & Kiev

Our Customers

Big GAME = Lots of Money?

1/3610

2/3620

(Engagement)

3/3630

Basic Formula of Success = • Creating engaging content • Marketing to the “right people”

4/3640

How do you make sure the content is engaging for your audience? ?

5/3650

1Why/how do people

play?

6/3675 Social Demographics

USAGermany

China

Russia

Turkey

BrazilIndonesia

7/36100 Social Demographics

• Desperate housewives

• Gamer geeks• People slacking off

at work • Singles looking for

mates

• Gamer geeks

• Desperate housewives

• Kids coming back from school

• Internet cafe users• Rich housewives• People slacking off

at work

• Desperate housewives

• Gamer geeks

• Gamer geeks

• Internet cafe users• Gamer geeks

8/36

or ?

150

Gender

9/36200

Age

10/36250

Location

11/36300

Culture

Collecting StuffLuxury and

DifferentiationSelf Actualization

& eLearning

12/36350

Maslow’s Hierarchy of Needs

Self-Actualization

Esteem Needs

Social Needs

Safety Needs

Physiological Needs

2How do different users

pay?

•Relative Pricing•Regional Pricing•Available Payment Options•Bonuses, Incentives, Discounts•Trust & Sustenance•Usability•Language

13/36500

Things to consider

!

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

14/36600

GDP Per Capita$50,000

$45,000

$40,000

$35,000

$30,000

$25,000

$20,000

$15,000

$10,000

$5,000

$0

USA China Brazil India Turkey Russia

$47,123

$4,382

$10,816

$1,265

$10,437$10,399

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

15/36700

How People Spend

35%30%25%20%15%10%

5%0

USA China Brazil India Russia

Housing

Entertain-

mentFood

Transpor-

tationHealth

care

Education

Savings

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

16/36800

• Salary: $3926/month

• Disposable Income on entertainment: $235

American Indonesian• Salary: $240/month

• Disposable Income on entertainment: $14

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

17/36900

Relative Pricing

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

$5 in USA

18/361000

Regional Pricing

$1 in China

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

19/361100

• USA: $10• China: $2• Brazil: $3• India: $1 • Turkey: $3 • Russia: $3

Regional Pricing Example

Kids & People from Developing Countries

20/361200

PREPAID

Men in UK21/361300

0011 1100 1010 0101

Geeks in US22/361400

0011 1100 1010 0101

Women in Saudi Arabia

23/361500

Housewives in US24/361600

Cheque

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

25/361800

Local Payment Options

Boleto Bancario in BrazilKiosks in RussiaAirtime Billing in PhilippinesPrepaid Cards in South East AsiaOffers Direct Debit in Europe

PREPAID

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

25/362000

Special Deals

Repeat Users

OptimizeCommissions

Bonuses & Incentives

Bonuses

Happy Hours

Defaults

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

26/362500

Bonuses & IncentivesApplied to cultures

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

27/363000

Bonuses & Incentives

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

28/364000

Trust & Sustenance

• Fraud protection• Responsive multilingual customer

support

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

29/365000

Usability

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

30/366000

UsabilityEach additional step or

new window lessens conversion by

15-30%

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

31/367000

Usability / languageConsistent Design

Pricing RelativityRegional Pricing

Bonuses, Incentives, DiscountsTrust

UsabilityLanguage

Available Payment Options

32/368000

Localization

Custom Payment Widget for

“Island Paradise”

34/3610000 USA

35/3630000 United Kingdom

36/3650000 Germany

36/3650000

World

CIS Countries