Paymentwall - Why intercultural competences & diverse perspectives are critical for success?
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Transcript of Paymentwall - Why intercultural competences & diverse perspectives are critical for success?
Why Intercultural Competences & diverse perspec7ves are cri7cal for
success?
Jon Wintermeyer, Business Development Manager
The Number One Digital Payments Pla;orm 70+ Employees in 5 Global Offices
Over 20 Languages Spoken Employees from 15+ different countries
100+ Payment OpLons Established in 2010 Merchants in over 150 countries
Paymentwall
In the Beginning…
Start in markets You know best
Think Big
Hire the right people
Successful in one market already? Time to expand…
AAacking New Markets
Cross Cultural Employees
Scaling operations
Identify Opportunities
You are taking your company global. What now? How do I best use all my
employees?
Leverage Diversity for Growth
Building your Team
Surprising Results
Provide Unique Perspectives
Local Employees
Understanding Local needs
Attract Diverse Talent
Grow Human Capital
Local Support
Some examples of what to do…and what not to do…
Google – Global Powerhouse
Number One
Offices in 40+ countries
Free Services
Internal Groups to promote diversity
We can’t all be a Google…but we can learn from them.
Xing – The German LinkedIn
Top 50 in Germany vs. Top
600 worldwide
19% Growth in DACH vs. 158% Growth of LinkedIn
Xing hires French Director
Too little, too late?
Be open to the world….
Facebook – The Global Social Network
Started in 2004 focused at
U.S. Universities
Opened platform
Growth in Turkey
Mark Zuckerberg on Russian TV
If you are late to the party, be prepared to face tough challenges
VK.com
Similar Start to Facebook
More local support
Name is important — Later rebranded
Lessons Learned
Good Product
Big Picture
Use local talent
Human Resources
Paymentwall overcomes expansion concerns to go global.
Started in SF and Kiev in 2010 Entrepreneurship in SF and smarts in Kiev.
Expanded to Istanbul and Berlin Local customer support and development of products
Manila and SEA Expansion Cover all Lme zones
Paymentwall’s Growth
1 2 1
3 4
Recognize Cultures Communication
Distance
Managing Global Teams
• Easy to Open an Office • Diverse Talents (language and open to travel)
• Huge Market—Need high number of employees • Local language support
• Flexible Skills/AdapLve to Markets • Works well with other American Companies
• Expanding 2013/2014
• Logical • Prefer Hard and Difficult Tasks • Works well as a team
Trends We See in “Our” Markets
Europe
SEA
North America
South America
Russia/CIS
Design new products Trust
Everyone Learns
Paymentwall uses Diversity
Summary
Discover Strengths
Be prepared
Adapt
Take over the world
Jon Wintermeyer Business Development Manager