Post on 10-Feb-2017
• Getting a great structure in place
• What are your potential clients looking for?
• What works in terms of great content?• Google Analytics
Introduction…
• Look at some examples of websites that you like
• Know which area of YOUR business fits into which area of YOUR website
• People love people YOUR About pages will be HUGE
• Remember that business is about YOU
• YOUR business does something – Explain this on the homepage
• Cover YOUR bases…– Homepage– Services / What do I do / Products– Portfolio– About Me / About Us– Blog– Testimonials– Contact Me / Contact Us– Terms & Conditions of Trade
• Size matters(!) – Check how your website looks on different screens
• Mobile menu produces a LONG list• Keep homepage text short and sweet
– People have short attention spans and need to read what you do in 5 seconds or less!
• Video content – Homepage / Testimonials / Blog posts
• Case Studies work• Testimonials are key
• Quick look at SEO–Web design Leicester–Web designer Leicester–Website design Leicestershire–Website design Leicester–Web design Leicestershire
• About Me page– Is about YOU!–Why did you start the business?–What drives YOU?–What qualifications / experience do you
have?– Quirks? (See Print Monkey)
• Blog posts– Article which can be a little different
than what you are selling– Show your expertise in writing– Bring in what’s been happening– Reportage with an opinion– Beginning, middle and an end– Once you’ve blogged – Tell social media
about this >> Online Marketing…
Tips and Tricks
• Write for the eye not what you believe is good for SEO
• YOUR website is to convert someone contacting YOU for your business to do the something you said that it does –Make that happen!
• Be clear on your call to action• Landing pages are different
Tips and Tricks
• Full postal address with mean your business is real
• Phone number on every page• Social media links keep hidden• All content that your write has your
copyright – Add this to the footer of your website
• HTML sitemap is good for SEO
Tips and Tricks
• On page content – 3 paragraphs and then call to action
• Images speak louder than words
Let’s look at some real time results…
• Over to Google Analytics• What are the most popular pages?• Can see where your marketing has
been working – Or not!• Change what isn’t working• Aim to update content every 6
months• Blog once a month