Post on 15-Jul-2015
Designing UX of a!Content Hub/Blog for University of Phoenix
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Timeline2 Weeks
User Centered Design Methods Applied:
My RoleUX Designer, Content, and Brand Planner
Team1 UX Designer, 1 Visual Designer, 1 Digital Producer Client
University of Phoenix
Understanding Startup’s !
User Experience & Business Goals
User Research!Persona
Market Research
Feature Ideation Brainstorming
Visual DesignSketching & Wireframing
Internal & !Client Reviews
Business Case-!Why Create a Content Hub/Blog?
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The Current Expectation is That TV is The Right Channel To Drive Business Results
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But There is a Huge Gap Opportunity Being Left On The table
TV Reach - Online Content Reach +
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Current Marketing Only Addresses The Very Early And Late Stages of the Journey
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Content Hub and Good User Experience
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So What Would Be a Content Hub? And What Would be It’s Need?
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So What Would Be a Content Hub? And What Would be It’s Need?
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But There is a Huge Gap Opportunity Being Left On The tableContent Blog Funnel Reach
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Editorial Content Buckets
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Unpacking an ‘Ad’vertorial v/s an Editorial
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So Then How Would An Example Content Blog Post on ‘Nursing’ Look Like?
Design Thinking and!User Experience Process
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Whiteboarding Market Research and the Design Intent
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Presented market research to the internal team & the design UX guidelines for the blog.
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But There is a Huge Gap Opportunity Being Left On The tableBrainstorming Different Experiences for the Blog
Presented the different experiences, opportunities, do’s and don’ts that the blog could offer to the users. e.g- How quick a read a Nursing article is.
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Content Hub Design Guidelines
!
Content-centric I Visual I Informative I Engaging I Easy to find specific info I Ease of navigation I Storytelling !
Own one domain area- Clear Focus & Specificity Content-centric Visual + Informative Engaging Storytelling Easy to find specific info Ease of navigation !
Grid structure of visual + words Pops of color Visible ratings/ reviews/ recommendations Social layer integrated with content, Easy share !
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Wireframes (Tablet & Mobile)
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Search
Choose one which you relate the most to and let us customize your experience.
Which field are you interested to know more about?
Check Out Nursing
Nursing Marketing Management Psycology
Criminal Justic Lorem Ipsum Lorem Ipsum Lorem Ipsum
Footer
Or
You can switch back to
Binge Blog Me
Icons
Button Visible after a choice ofselection
Takes to the all general blog page
Need time to decide which field is right for you? No problem, we got you covered:
Search
HOW CAN PHOENIXHELP
CURRENT INDUSTRY NEWS
EDUCATION &CAREER PLANNING
Blog Title Blog Title Blog Title
CATEGORY: NURSING
Blog Title
Trending20 Views 20 Likes
Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary .
8 mins
Nursing - Industry News
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Nursing - Current Industry News
15 mins Read
Blog Title
Popular20 Views 20 Likes
Nursing Industry News Career Pl..
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
15 mins Read
Blog Title
Popular20 Views 20 Likes
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Nursing - Current Industry News Nursing - Current Industry News
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
This Week (June 17- June 23)
Past Week, June 10th - June 16th
May, 2014
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog TitleBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
20 Views 20 Likes
Name
Email Address
Submit
Area of Interest
Get Latest Industry News Delivered to Your Inbox
Blog Title
Blog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
TwitterShare Linkedin
Read Later
Read Now
Footer
Hover State to quickly get to past articles
See WhatYou Missed 2014 March February January
Make ‘Nursing’ Your Default Blog View?
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Yes Remind May Be Later
Powered by Univeristy of Phoenix
April
Sticky nav
Make ‘Nursing’ Your Default Blog View?
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Yes Remind May Be Later
Icons for lunch, commute, snack time & breakfast time reads
Cookie enabled Views Cookie enabled likes. Don’t require signing in Based on likes v/s Views logic
Cookie enabled likes. Don’t require signing in
Content arranged in a time recent manner
Content from the previous weeks is arranged per popularity
User enters an email address and article can be emailed or could possibly use ‘Evernote’ type apps
Goes to article view
Rolls out from right
Rolls out from right
VIEW ALL
Content from the last month has smaller tiles and is arranged per popularity
Search
INDUSTRY NEWS
CATEGORY: Undecided- Binge View
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Industry News - Nursing
15 mins Read
Blog Title
Popular20 Views 20 Likes
Nursing Industry News Career Pl..
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
15 mins Read
Blog Title
Popular20 Views 20 Likes
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Industry News - Management Industry News- Criminal Justice
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
This Week (June 17- June 23)
Name
Email Address
Submit
Area of Interest
Get Latest Industry News Delivered to Your Inbox
Blog Title
Blog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
TwitterShare Linkedin
Read Later
Read Now
Footer
See WhatYou Missed 2014 April March February
Make This Your Default Blog View?
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Yes Remind May Be Later
Powered by Univeristy of Phoenix
May
Sticky nav
Cookie enabled likes. Don’t require signing in
Content arranged in a time recent manner
User enters an email address and article can be emailed or could possibly use ‘Evernote’ type apps
Goes to article view
Rolls out from right
EDUCATION AND CAREER PLANNING
More on Industry News NextPrevious
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Meet Alicia: How she planned her career
15 mins Read
Blog Title
Popular20 Views 20 Likes
Nursing Industry News Career Pl..
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
15 mins Read
Blog Title
Popular20 Views 20 Likes
15 mins Read
Blog Title
Must Read20 Views 20 Likes
How to Plan a Career in Management Career Planning- Criminal Justice
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
This Week (June 17- June 23)
Blog Title
Blog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
TwitterShare Linkedin
Read Later
Read Now
Cookie enabled likes. Don’t require signing in
Content arranged in a time recent manner
User enters an email address and article can be emailed or could possibly use ‘Evernote’ type apps
Goes to article view
More on Career and Education Planning NextPrevious
THE PHOENIX EXPERIENCE
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Meet Alicia: Nursing from Phoenix
15 mins Read
Blog Title
Popular20 Views 20 Likes
Nursing Industry News Career Pl..
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
15 mins Read
Blog Title
Popular20 Views 20 Likes
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Learning at Phoenix Phoenix Experience- Criminal Justice
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
This Week (June 17- June 23)
Blog Title
Blog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary BlogBlog Summary Blog Summary Blog
TwitterShare Linkedin
Read Later
Read Now
Cookie enabled likes. Don’t require signing in
Content arranged in a time recent manner
User enters an email address and article can be emailed or could possibly use ‘Evernote’ type apps
Goes to article view
More on Phoenix Experience NextPrevious
Submit
Area of Interest
XEnter Information
Email Address
Get Latest Industry News Delivered to Your Inbox
CATEGORY: NURSING
CURRENT INDUSTRY NEWS EDUCATION AND CAREER PLANNING
This Week (June 17- June 23)
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Nursing- Current Industry News
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
Blog Title
Must Read20 Views 20 Likes
Nursing- Current Industry News
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
15 mins Read
Blog Title
Must Read20 Views 20 Likes
Nursing- Current Industry News
Blog Summary Blog Summary BlogBlog Summary Blog Summary Blog
8 mins
Past Week, June 10th - June 16th
Make ‘Nursing’ Your Default Blog View?
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Yes May Be Later
Footer
Make ‘Nursing’ Your Default Blog View?
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Yes May Be Later
Powered by Univeristy of Phoenix
Horizontal Swipe
Cookie enabled like. Don’t require signing in
15 mins Read
Blog Title
20 Views
20 Likes
May, 2014
Must Read
15 mins Read
Blog Title
20 Views
20 Likes
Must Read
15 mins Read
Blog Title
20 Views
20 Likes
Must Read
15 mins Read
Blog Title
20 Views
20 Likes
Must Read
NextPrevious
VIEW ALL
Final Visual Designs !Responsive (Mobile/Tablet/Desktop)
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Appendix Topics-!Industry Examples &!Market Research!
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INDUSTRY EXAMPLES
Successful Content driven sites !!!
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- Engaging and useful to consumers (first) and Brand driven (second, subtle)
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- Balance of Visual + Written
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Interactions/ Reviews/ Recommendations/ Live voting
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!
Clear content categories, Easy to find specific areas of interest
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!!
- Storytelling driven
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Brainpickings Content
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Author is KEY. Celebrate the author. Author identity with individual profile pics.
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Author is KEY. Celebrate the author. Author identity with individual profiles.
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Notifications on current content. Option to view with direct click.
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Reader interactions
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Easy social sharing
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Other articles like this/ Similar
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Singular focus and tiered hierarchy (Ex: Huffington Post). One main focus with every refresh. Simple grid.
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USA Today
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!
What type of reader are you? Type of content read. Provide user profile !
Thank You!
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