PRESENTATIONS DESIGNING EFFECTIVE & BEAUTIFUL

WHAT TO

SAY HOW TO

SAY IT

WHAT TO

SAY HOW TO

SAY IT

1

PURPOSE Understand Your

New Business

Strategic Plan

Specific Recommendation

2 Keep It

SIMPLE

CRAFTING YOUR

PRESENTATION STORY

TITLE PAGE

MEDIA

STRATEGIES

1

6

AGENDA

MEDIA TACTICS

2

7

PURPOSE

KPIS

3

8

MEDIA

PARAMETERS

NEXT STEPS

4

9

3 Keep It

CONCISE

Avoid Text Overload

Use Everyday Language

Don’t Do a Rep Dump

4

REVIEW Before Sending

Trim the Excess

Spell Check

Peer Review

Take a Break. Review Again.

ABC

WHAT TO

SAY HOW TO

SAY IT

Show One

MAIN IDEA [and show it in the header]

1

REMOVE GUESSWORK. Clearly reinforce main point with concise support points.

This doesn’t tell a story

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2012 2013 2014

Product 1 Product 2 Product 3

PRODUCT 1 CONTINUES TO SEE GROWTH IN 2014

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2012 2013 2014

Product 1 Product 2 Product 3

PRODUCT 2 REMAINS STAGNANT IN 2014

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2012 2013 2014

Product 1 Product 2 Product 3

PRODUCT 3 IS EXPERIENCING CONTINUAL DECLINE

POWERFUL IMAGES Convey message quickly

2

RESOURCES

Compfight Unsplash Death to the Stock Photo

SYMBOLS Tell Stories

3

I love symbols

I love Facebook

I need a ride

Approved!

RESOURCE

The Noun Project

PowerPoint

HACKS 4

Check it out on SlideShare

PAGE 21

N e e d h e lp w i t h yo u r n ex t p re s e ntat io n? I wo u ld b e h a p py to h e lp .

C o n t a c t m e a t : petersd644@gmai l .com

PAGE 22

Thanks!

Symbols Noun Project

Images

Unsplash