Design Videogames with cultural Art for International Market

Class Schedule• Day 1: Fine Tuning Game Design Ideas

• Day 2: Developing Game Design

• Day 3: Finalizing the Game Design

• Day 4: Present your game for success

Day 1: Fine Tuning Game Design Idea

Dr. Kamon Jirapong Dean, School of Digital Media

Tidarat Thanapakpawin

Executive Producer, Game Designer

The Spirit of Khon: the Inspirations

Mural Painting @ Emerald Temple Khon Performance

Mural Painting at Emerald Temple

Mural Painting at Emerald Temple

Mural Painting at Emerald Temple

Mural Painting at Emerald Temple

Mural Painting at Emerald Temple

Mural Painting at Emerald Temple

Khon Performance

The Result: Spirit of Khon

Spirit of Khon

Day 3: Finalizing the Game Design

Format for Game Pitch Document

Game NameGroup name- Member name

Topic• Game Concept• Overview • Vision Statement• Game Platform/ Target Customers• Art Style• Core Gameplay• Levels in game

Sell through publisher VS sell directly

Publisher• Buy game from developers -> Do marketing/

promotion -> sell it!• Select only good games to publish under their

names• Very few games they could publish each year• Game developers need to do documents and send

to publishers!

Sell Directly• Have channel without going through publishers

(Xbox indie, Wii Ware)• 100-1000s games for customers to select• A lot of competition = compete on price• No profit!

Day 4: Present your game for success

Who am I? [Company Profile]• Company Profile: Overview• Company Name• Founded in• Specialty• Awards/ Recognition • Other selling points (sales number, Most advance in …, etc.)

• Team Experience• Key team members• Their experience (game related is best)• Number of the member/ breakdown

• Previous works

What platform should I concentrate?

What platform should I concentrate?• Skills of your team

• Skills of the potential workforce

• Ability to break in the world of that platform

Who are my customers?

Who are my competitors?• Examples of the game that are very similar to you

in the market• How your game would be different?

• See their sales numbers• Estimate yours.

Topic• Game Concept• Overview • Vision Statement• Game Platform + Time of Development (schedule)• Target Customers• Comparable Titles (Competitors)• Art Style• Core Gameplay• Levels in game• Company Profile + Team Experience