Post on 29-Jan-2018
We turn Data into Profitability
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Founded 2006
Nature of
Work
Data Analytics
# of
Employees
100+
Offices US: Dallas, Minneapolis
India: Hyderabad
Practice Areas • Retail/CPG
• Healthcare Insurance
• Technology & Media
• Telecom
Functional
Expertise
• Advanced Analytics
• BI/Reporting/Automation
• Consumer Insights
• Campaign Operations
• Data Management
• Business Research
• DenuoSource is an analytics firm with a global
delivery platform
• As a strategic partner, we accelerate the ability
of our clients to increase revenue and decrease
costs – in short, we turn data into profit
• We work hand-in-hand with our clients offering
the best of consulting and global sourcing in a
proven hybrid delivery model
• DenuoSource Engagement teams comprise of
Data Warehousing Experts, Statistical Modeling
Experts and Management Consultants
• Our operating model involves working as
project consultants, providing temporary
staffing and on-demand support as well as
setting up a dedicated/retainer analytics team
for our clients
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Capacity Decision Sciences+
• Long-Term
• Cost Effective
• Staff Augmentation
• Deep Analytical Capabilities
• Heightened Intellectual Curiosity
• Relentless Pursuit of Excellence
Solution oriented,
Collaborative work-ethic
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Data Warehousing Firms Marketing Research &
Analytics Firms
Data MgmtAnalysis &
ModelingData
• Large Volumes of Data
• Expertise in managing databases
Key
Activities
Key
Challenges
• Defining KPIs
• Developing statistical models
• Industry Knowledge
• Expertise in Statistics
DenuoSource
DenuoSource Engagement teams comprise of Data Warehousing Experts,
Statistical Modeling Experts and Management Consultants
Management Consulting
Firms
Business
Insights
• Generating Business Insights
• Provide actionable recommendations
• Industry Knowledge
• Understanding business drivers
• Loading Data
• Merging multiple data sets
5Operational Tactical Strategic
Retu
rn o
n I
nvestm
en
t
BI/ ReportingWhat is happening in my business?
Predictive
Analytics
What is likely to happen if these trends continue?
SimulationsWhat would the future look like if I change the business drivers?
Explanatory
analyticsWhy is this happening /what actions can be taken?
OptimizationWhat is the best that can happen?
SQL, VB Macros, Oracle, Teradata, Cognos / BO, Minitab, SPSS, Base-SAS, Premium SolverTools used
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3
4
5
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Media/Market Mix
Modeling
Segmentation
Response Modeling
Churn Analysis
Cross Sell Analysis
Optimization
Modeling sales impact of various media/marketing vehicles and identifying
their optimal mix to maximize sales
• Discovery of distinct customer segments in the target market and
identification of their attributes
• Identification of target segments
• Predicting who among potential customers are likely to respond to a
marketing campaign so that ROMI can be maximized
• Identification of customers who are likely to attrite in near future and what
are probable drivers of their attrition
• Prediction of product/service that could be sold to an existing customer,
based on customer’s past purchase behavior
Identification of optimal combination of driving factors to achieve the
business objective (e.g. maximization of profit)
ForecastingForecasting for future sales, demand etc. based on historical data and
business drivers
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Our associates have extensive experience of using multiple software
platforms for various analysis, modeling and data operations. Here is a
sample snapshot:
Data Manipulation
(ETL)
Campaign Management
Statistical
Modeling
Reporting and
Dashboarding
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DS Service Offering Description Client Examples
Advanced
Analytics
• Application of mathematics,
econometrics, and statistics to
uncover data patterns
• Key Levers: Revenue & Cost
• Largest Health Insurance Provider
• National Furniture Retailer
• Department Store Retailer
• #2 Advertising Agency
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
1/1
5/2
00
6
2/1
5/2
00
6
3/1
5/2
00
6
4/1
5/2
00
6
5/1
5/2
00
6
6/1
5/2
00
6
7/1
5/2
00
6
8/1
5/2
00
6
9/1
5/2
00
6
10
/15
/20
06
11
/15
/20
06
12
/15
/20
06
1/1
5/2
00
7
2/1
5/2
00
7
3/1
5/2
00
7
4/1
5/2
00
7
5/1
5/2
00
7
6/1
5/2
00
7
7/1
5/2
00
7
8/1
5/2
00
7
9/1
5/2
00
7
10
/15
/20
07
11
/15
/20
07
12
/15
/20
07
Eq
. Vo
lum
e
Base Display Feature and Display Feature
Online TPR Only Radio TV
FSI email Outdoor Catalina
Category
Analysis
• Analyze trend of sales, profit,
volume etc. for categories to
evaluate performance
• Key Levers: Cost & Speed
• Leading provider of office
supplies
• A leading grocery retailer
Business
Intelligence &
Reporting
• Create actionable reporting
• Automation of BI/Reporting
needs from existing data sources
• Key Levers: Cost & Speed
• Fortune 100 Specialty Retailer
• National Office Supply Retailer
• National Grocery Retailer
• Private Label Manufacturer
Position Business Unit
# of
Features
Sales $ /
Store/
Week
MM $
/Store/
Week
Units/
Store/
Week
Sales $ /
Store/
Week
MM $
/Store/
Week
Units/
Store/
Week
Position 1 BU1 63 $246 $26 17 $370 $39 25
BU2 178 $124 $24 26 $186 $36 40
BU3 152 $280 $32 81 $420 $49 121
BU4 286 $151 $26 19 $226 $39 28
BU5 76 $117 $28 10 $176 $42 15
BU6 107 $589 $48 23 $884 $72 35
Position 1 862 $226 $30 31 $340 $44 46
Position 2 BU1 45 $132 $29 18 $197 $43 27
BU2 119 $124 $18 32 $186 $26 48
BU3 257 $75 $23 9 $112 $34 14
BU4 12 $114 $25 11 $171 $38 16
BU5 221 $103 $28 23 $154 $42 34
BU6 74 $141 $40 18 $212 $60 27
Position 2 728 $102 $26 19 $153 $38 28
Position 3 BU1 20 $20 $7 5 $30 $11 7
BU2 124 $33 $12 10 $49 $18 15
BU3 142 $21 $8 6 $32 $12 9
BU4 42 $41 $9 8 $61 $14 11
BU5 52 $18 $8 4 $27 $13 5
BU6 7 $51 $28 5 $76 $42 7
387 $27 $10 7 $41 $14 10
Performance Benchmarks
Position 3
Campaign
Management
• Support operations of day-to-
day marketing activities
• Key levers: Cost & Efficiency
• Leading Electronics Retailer
• Grocery & Distribution
Retailer
Data
Management
• Leading Wireless Provider
• Leading Department Store
Retailer
• National Grocery Retailer
• Bring disparate data sources
together to get ready for analysis
• Ongoing data maintenance
• Key Levers: Cost
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Lets Talk about What We Can Do for You !
Sonal RachanaAssistant Manager – PreSales
Phone: +91 879 074 5894sonal.rachana@denuosource.com
Jeff KingVice President - Client Development & Partnerships
Phone: +1 972 342 5470jeff.king@denuosource.com
www.denuosource.com
For more details on our capabilities, feel free to get in touch with us