We turn Data into Profitability

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Founded 2006

Nature of

Work

Data Analytics

# of

Employees

100+

Offices US: Dallas, Minneapolis

India: Hyderabad

Practice Areas • Retail/CPG

• Healthcare Insurance

• Technology & Media

• Telecom

Functional

Expertise

• Advanced Analytics

• BI/Reporting/Automation

• Consumer Insights

• Campaign Operations

• Data Management

• Business Research

• DenuoSource is an analytics firm with a global

delivery platform

• As a strategic partner, we accelerate the ability

of our clients to increase revenue and decrease

costs – in short, we turn data into profit

• We work hand-in-hand with our clients offering

the best of consulting and global sourcing in a

proven hybrid delivery model

• DenuoSource Engagement teams comprise of

Data Warehousing Experts, Statistical Modeling

Experts and Management Consultants

• Our operating model involves working as

project consultants, providing temporary

staffing and on-demand support as well as

setting up a dedicated/retainer analytics team

for our clients

3

Capacity Decision Sciences+

• Long-Term

• Cost Effective

• Staff Augmentation

• Deep Analytical Capabilities

• Heightened Intellectual Curiosity

• Relentless Pursuit of Excellence

Solution oriented,

Collaborative work-ethic

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Data Warehousing Firms Marketing Research &

Analytics Firms

Data MgmtAnalysis &

ModelingData

• Large Volumes of Data

• Expertise in managing databases

Key

Activities

Key

Challenges

• Defining KPIs

• Developing statistical models

• Industry Knowledge

• Expertise in Statistics

DenuoSource

DenuoSource Engagement teams comprise of Data Warehousing Experts,

Statistical Modeling Experts and Management Consultants

Management Consulting

Firms

Business

Insights

• Generating Business Insights

• Provide actionable recommendations

• Industry Knowledge

• Understanding business drivers

• Loading Data

• Merging multiple data sets

5Operational Tactical Strategic

Retu

rn o

n I

nvestm

en

t

BI/ ReportingWhat is happening in my business?

Predictive

Analytics

What is likely to happen if these trends continue?

SimulationsWhat would the future look like if I change the business drivers?

Explanatory

analyticsWhy is this happening /what actions can be taken?

OptimizationWhat is the best that can happen?

SQL, VB Macros, Oracle, Teradata, Cognos / BO, Minitab, SPSS, Base-SAS, Premium SolverTools used

1

2

3

4

5

6

Media/Market Mix

Modeling

Segmentation

Response Modeling

Churn Analysis

Cross Sell Analysis

Optimization

Modeling sales impact of various media/marketing vehicles and identifying

their optimal mix to maximize sales

• Discovery of distinct customer segments in the target market and

identification of their attributes

• Identification of target segments

• Predicting who among potential customers are likely to respond to a

marketing campaign so that ROMI can be maximized

• Identification of customers who are likely to attrite in near future and what

are probable drivers of their attrition

• Prediction of product/service that could be sold to an existing customer,

based on customer’s past purchase behavior

Identification of optimal combination of driving factors to achieve the

business objective (e.g. maximization of profit)

ForecastingForecasting for future sales, demand etc. based on historical data and

business drivers

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Our associates have extensive experience of using multiple software

platforms for various analysis, modeling and data operations. Here is a

sample snapshot:

Data Manipulation

(ETL)

Campaign Management

Statistical

Modeling

Reporting and

Dashboarding

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DS Service Offering Description Client Examples

Advanced

Analytics

• Application of mathematics,

econometrics, and statistics to

uncover data patterns

• Key Levers: Revenue & Cost

• Largest Health Insurance Provider

• National Furniture Retailer

• Department Store Retailer

• #2 Advertising Agency

-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

1/1

5/2

00

6

2/1

5/2

00

6

3/1

5/2

00

6

4/1

5/2

00

6

5/1

5/2

00

6

6/1

5/2

00

6

7/1

5/2

00

6

8/1

5/2

00

6

9/1

5/2

00

6

10

/15

/20

06

11

/15

/20

06

12

/15

/20

06

1/1

5/2

00

7

2/1

5/2

00

7

3/1

5/2

00

7

4/1

5/2

00

7

5/1

5/2

00

7

6/1

5/2

00

7

7/1

5/2

00

7

8/1

5/2

00

7

9/1

5/2

00

7

10

/15

/20

07

11

/15

/20

07

12

/15

/20

07

Eq

. Vo

lum

e

Base Display Feature and Display Feature

Online TPR Only Radio TV

FSI email Outdoor Catalina

Category

Analysis

• Analyze trend of sales, profit,

volume etc. for categories to

evaluate performance

• Key Levers: Cost & Speed

• Leading provider of office

supplies

• A leading grocery retailer

Business

Intelligence &

Reporting

• Create actionable reporting

• Automation of BI/Reporting

needs from existing data sources

• Key Levers: Cost & Speed

• Fortune 100 Specialty Retailer

• National Office Supply Retailer

• National Grocery Retailer

• Private Label Manufacturer

Position Business Unit

# of

Features

Sales $ /

Store/

Week

MM $

/Store/

Week

Units/

Store/

Week

Sales $ /

Store/

Week

MM $

/Store/

Week

Units/

Store/

Week

Position 1 BU1 63 $246 $26 17 $370 $39 25

BU2 178 $124 $24 26 $186 $36 40

BU3 152 $280 $32 81 $420 $49 121

BU4 286 $151 $26 19 $226 $39 28

BU5 76 $117 $28 10 $176 $42 15

BU6 107 $589 $48 23 $884 $72 35

Position 1 862 $226 $30 31 $340 $44 46

Position 2 BU1 45 $132 $29 18 $197 $43 27

BU2 119 $124 $18 32 $186 $26 48

BU3 257 $75 $23 9 $112 $34 14

BU4 12 $114 $25 11 $171 $38 16

BU5 221 $103 $28 23 $154 $42 34

BU6 74 $141 $40 18 $212 $60 27

Position 2 728 $102 $26 19 $153 $38 28

Position 3 BU1 20 $20 $7 5 $30 $11 7

BU2 124 $33 $12 10 $49 $18 15

BU3 142 $21 $8 6 $32 $12 9

BU4 42 $41 $9 8 $61 $14 11

BU5 52 $18 $8 4 $27 $13 5

BU6 7 $51 $28 5 $76 $42 7

387 $27 $10 7 $41 $14 10

Performance Benchmarks

Position 3

Campaign

Management

• Support operations of day-to-

day marketing activities

• Key levers: Cost & Efficiency

• Leading Electronics Retailer

• Grocery & Distribution

Retailer

Data

Management

• Leading Wireless Provider

• Leading Department Store

Retailer

• National Grocery Retailer

• Bring disparate data sources

together to get ready for analysis

• Ongoing data maintenance

• Key Levers: Cost

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Lets Talk about What We Can Do for You !

Sonal RachanaAssistant Manager – PreSales

Phone: +91 879 074 5894sonal.rachana@denuosource.com

Jeff KingVice President - Client Development & Partnerships

Phone: +1 972 342 5470jeff.king@denuosource.com

www.denuosource.com

For more details on our capabilities, feel free to get in touch with us