Post on 20-Jan-2015
description
Global Marketing
Dell Cloud for Enterprise Applications
PresenterTitleDate
Global MarketingConfidential2
How Dell Defines Cloud
Cloud computing increases business agility by offering access to a pool of computing resources (e.g. networks, servers, storage applications and service) either on or off-premise.
• There is a lot of hype of around cloud…it is simply a long-term movement away from local processing to networks and web-based applications.
• Cutting through the hype can be a daunting experience, with costly missteps along the way…. • Enterprise Applications – targeting packaged enterprise software for ERP, CRM, SCM & BI applications from vendors such as SAP, Oracle and Microsoft.
Global MarketingConfidential3
Enterprise Application Customer Pain Points
Economic headwinds have place more financial scrutiny on big, complex, difficult-to-manage Enterprise Applications product sets.
Achieving business outcomes with Enterprise Applications are too time consuming and difficult. Reduces competitive advantage
Many Enterprise Application architectures were put in place ahead of the Y2K issue of the late 1990s and is now showing its age.
High cost and
complexity
Risky Upgrade
Cycle
Slow time to value and
limited agility.
Data quality and
consistencyBusiness need for analytics requires a solid foundation for data, which means improved data quality, availability and consistency. .
What if Dell’s Cloud could:
Reduce TCO by 20%
Improve the frequency of
upgrades.
Enable consistent,
stable upgrade process.
Quickly integrate applications
operating on any premise.
Global MarketingConfidential4
5 trends that must be considered for Enterprise Applications
Consumerization will liberalize the enterprise client causing endpoints to dramatically increase.
1
Embedded analytics will increase the demand for processing capacity.
2
SOA will enable “best of breed” application landscapes.3
Social networks will require integration into Enterprise landscapes.4
Commoditization of computing infrastructure5
Global MarketingConfidential5
Efficient operations for Enterprise Applications enable
• Reduce Oracle operational cost by 25%
• Free resources to upgrade and enhance Oracle more often.
• Shift from fixed to variable cost
• While automating redundant tasks.
• Enabling business users with self service.
• Introduce pay as you go service models.
• No vendor lock-in.• Engaging best in
class service providers.
• Deploy applications based on business needs.
Global MarketingConfidential6
Dell Cloud for Oracle Applications Point of View
No rip & replace, existing investments could be integrated into solution set.
Easily switch between on-premise and off-premise computing
Incrementally take advantage of superior infrastructure
Remove waste – provisioning and change latency; best practices for computing process management;
Just in Time (JIT) Resourcing: access to resources anywhere, anytime
Adopt and encourage widespread use of industry standards
Maintain control of integration points
Workstation
Middleware
Mobile Device
Servers
Enterprise computing
Storage
Network
On premise Off premise
Global MarketingConfidential7
Dell Cloud for Oracle Applications Context Diagram
Dell Cloud for Oracle (On-Premise)Production, Quality Assurance,
DevelopmentDisaster Recovery, Sandbox, Upgrades
Dell Cloud for Oracle (Off-Premise)
Cloud Integration
Lower Cost of Ownership using Dell’s Private and Hybrid Cloud Computing solutions for Enterprise Application workloads.
Do More with Less• ERP Cloud Migration from Current to Target
platform.• Automated provisioning of ERP Non-
Production Instances from a Self Service Portal (Clean Install & Cloning)
• Elastic Computing of ERP Production workloads featuring horizontal and vertical scaling methods for both physical and virtual machine landscapes.
• Chargeback (Show-back), Capacity Management & “What-If” Analysis
Pay Per Use• Self Service Portal for Administration.• Private Configurations with typical fences like
firewalls, VPNs, encryption • Pay-As-You-Go targeting ERP Development &
Sandbox Environments• Reserved Capacity targeting ERP Disaster
Recovery & QA Landscapes,• Dedicated Capacity for SAP Production
Landscapes.• Full support for QOS & SLA.• ERP Cloud & Hosting Certifications• Support for ERP Upgrades: Technology &
Services.
FeaturingvStart w/ VIS& VCenter
FeaturingvCloud
Global MarketingConfidential8
SAP Hybrid Cloud Landscape – Common Use Case
Dell On-Premise Cloud (VIS) Dell Off-Premise Cloud (vCloud) EC
CPRD
BWPRD
EPPRD
SMPRD
PIPRD
SRMPRD
MDMPRD
ECC
QA
BWQA
EPQA
PIQA
SRMQA
MDM
QA
ECC
DEV
BWDEV
EPDEV
PIDEV
SRMDEV
ECC
DR
BWDR
EPDR
SMDR
PIDR
SRMDR
MDM
DR
ECCSBX
BWSBX
EPSBX
SMSBX
PISBX
SRMSBX
MDMSBX
MDMDEV
SMDEV
Change Mgmt
Data Replicatio
n
Superior infrastructure: Minimizes the risk of aging data centers. SAP Cloud solutions enable an incremental path for infrastructure renewal. No need for a “rip and replace” approach
Industry standards: Widely adopted standards ensure long-term viability of the architecture and more flexible options for application selection and configuration
Cost-effective: Leveraging a off-premise cloud environment for peak and non-production loads saves costs
Agility: Cloud can enable more automated and rapid deployment of different environments. This benefits dynamic test and production environments as well as improving disaster recovery.
Services
Dell Cloud for Off-Premise Enterprise ApplicationsInfrastructure as a Service (IaaS)
Compute by the HourPay As You Go (PAYGO)
Compute by the MonthReserved
Compute by the BladeDedicated
MULTI-TENANTNo Minimum Commitment
Capacity Subject to Availability
MULTI-TENANTAt Least 1 Year Commitment
100% Guaranteed Availability
SINGLE-TENANT At Least 1 Year Commitment
Customer “Owns” Server
Charged per hours used Charged per month reserved
Charged per month per blade
vCPU RAMRAM
vCPU RAMRAM
Additional Components & Options
SATA or high performance
SAS Data Storage
Support for Windows or SUSE Linux
f5 Load Balancing
vShield Edge &
Vshield App Security
Basic or ProSuppo
rt
SecureWorks
SecureWorks
Security
Global MarketingConfidential10
# of Individual VMs
4vCPU
Pool of Resources
Sto
rag
e
vCPU Mem
ory
…from the vStart
Deployed as…
Dell Cloud for On-Premise Enterpsie Applications
PowerConnect C
PowerEdge
Dell EqualLogic
Dell UPS
• Pre-installed ESXi/vCenter trial licenses** and Management Plug-ins
• ProSupport NBD and Initial Deployment Services
• 42U Dell Rack with all required PDU, UPS, & KVM
• Does not include VIS software
Dell vStart100/200
16 GbMemory
500 GBData
Global MarketingConfidential11
Dell’s Virtual Integrated System (VIS)
AdvancedInfrastructure Manager™
InfrastructureIntelligent Hardware
VIS Self-Service Creator™ VIS Director™
VIS Infrastructure
Virtual Integrated System Architecture
Dell VIS Delivery Center
Dell S
erv
ices
Simple catalog based self-service & automatic deployment of
workloads
End-to-end infrastructure monitoring & planning
Rapid deployment of compute, storage, & networking resources
Management
Workloads
Infrastructure
Integration Platform
Oracle OpenWorld 2011
12
Service Catalog
• Scope• Limitations• SLA• OLA• Requirements• Specifications
• BoM• Cost Models• Build Instructions (Blueprint)• Workflow• Acceptance Criteria
Configuration
• Capacity Mgmt.• Knowledge Mgmt.• Service Delivery & Support
Service Knowledge Mgmt. System (SKMS)
Self Service Portal
Dispatch Process
Build Process
Build Instructions
Cost Model
Service Blueprint
APPROVED
Service Order
Provision
Service Reservation
Activation
Service Delivery
Service Dashboard
PayloadPersonas
NewSystem
CleanInstallation Option
PROD SBX
SystemClone Option
VISSelf Service Creator
AIM (P)Hypervisor (V)
VISDirector
SAP ACC or
Oracle EM
• CMDB• Service Desk• Monitoring
Dell’s VIS Automated Provisioning Workflow
Global MarketingConfidential13
Dell Boomi for Cloud Integration
Sales order Won opportunity
Account & contact Account & contact
SAP ECCOn-Premise
SAP CRM Off-PremiseApplication
Global MarketingConfidential14
How does Dell Boomi work?
Using the AtomSphere library of connectors and maps, visually design your integration processes and load them into a lightweight, dynamic run-time engine called an “Atom” for execution.
Deploy your Atoms to the AtomSphere for SaaS, PaaS, or Cloud integration or safely behind your firewall for on-premise applications.
Monitor and maintain the status of all your deployed Atoms, integration processes and trading partners, regardless of location, using a feature-rich web-based dashboard.
Global MarketingConfidential15
Dell SecureWorks Overview
Global MarketingConfidential16
Outcome - TCO Reductions with Dell’s Approach
Global MarketingConfidential17
Recent Proof of ConceptLarge Public University
Situation• Legacy Data Center on
campus with limited capacity to support online education initiatives.
• Stranded capacity on proprietary SAP Infrastructure designed for peak load that occurs 4 weeks per year.
• High demand for SAP sandbox instances to support enhancements needed by the business.
• High sustain cost due to specialized UNIX resources.
• High cost for system infrastructure needed for disaster recovery.
Results
60% of SAP Non-Production & Disaster Recovery landscapes targeted for Dell On-Demand Cloud featuring automated, self-service provisioning of sandbox environments in a pay per use model.
20% targeted reduction in SAP application support cost over 3 years, including migration costs from proprietary UNIX to x86 platform.
Global MarketingConfidential18
Dell Services Oracle Portfolio
Optimization for Oracle
Dell Cloud for Off-Premise Oracle
Dell Cloud for On-Premise Oracle
Migration Services
for Oracle
Modernization ServicesDesigned to ignite innovation with instant access to business data on any device via a low cost, flexible infrastructure
Launch: TBD Launch: TBD Launch: TBD Launch: TBD
Safely migrate your Oracle
Applications to the cloud
Oracle Certified Cloud Solution for your Data
Center
Oracle Certified Cloud Solution in a Dell Data
Center
Safely upgrade you Oracle
Applications with Dell Services
Application ServicesConfidential19
Dell positioning and differentiators
Open, platform/vend
or agnostic solutions
Integration / Leverage of
existing investments
End-to-end cloud
solutions provider
Secure, Enterprise-class cloud applications
•No proprietary stack •Multiple cloud stacks for customer to choose from•Open to work flexibly with in-house service providers
•Legacy modernization capability•Seamless and quick integration of cloud apps (Boomi)•Cost-effective, low-risk transition to cloud at own pace•Integrated mgmt and services between cloud and traditional solutions
•Enterprise class cloud solutions and features•Comprehensive security/ testing seamlessly built in solution (Secure-works)•Ability to support mission critical operations through outsourcing
•Single point of accountability•Strong vendor relationships in launching cloud services translating to deeper insights/ earlier access•Fully tested/ integrated components optimized across layers
Global MarketingConfidential20
Trusted Solutions Provider
Dell – Trusted Solution Provider
#1Provider of cloud
infrastructure today
Global MarketingConfidential21
#1 in Healthcare IT worldwide (Gartner)
Dell Global Services
#1 for IT Service & Support Customer Satisfaction (TBR)
7 Outsourcing Excellence Awards (Outsourcing Center/Forbes)
Manage:• 2.5M+ clients• 36 customer data centers
Support :• 12.8M clients• 1.4M servers & storage systems
• 10K+ SaaS customers
• Manage over 6.2MSaaS seats
Dell IT saves $200M over two years through standardization, consolidation and automation. Reduces maintenance costs to <50% of IT spending
• Dell Services presence globally
43,000 team members | 90 countries | 60 tech support centers | 7 global command centers
Global MarketingConfidential22
Placeholder for more information
Global MarketingConfidential23
Global MarketingConfidential24
Thank You for coming to see us!