Wikipedia definitionWikipedia definition

Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.

Or Is it?

Social Media is actually a conversation, an exchange, an interaction, a brainstorming session, a debate, a toast, and a million things more……

That is brought to you by……

The Internet is facilitating a fascinating global conversation among people, a conversation that moves with lightning speed.

Markets and customers are getting smarter.

Your customers employees investors competitors fans anyone in the world who has

internet access and an opinion

social networks news and book marking blogs video and photo sharing wikis virtual reality social gaming podcasts, RSS

73 percent active users have read a blog 45 percent have their own blog 39 percent subscribe to an RSS feed 57 percent belong to a social network 55 percent upload & share photos 83 percent have watched videos online

MAKE SOCIAL MEDIA MAKE SOCIAL MEDIA TOOLS WORK FOR YOU!!!TOOLS WORK FOR YOU!!!

Do Create a page to promote your

brand Point fans to your company blog Encourage discussion Explore targeted advertising

opportunities

Don’t Create a page and abandon it Try a hard sell approach Censor comments Spam your friends/fans with

frequent messages; you’ll frighten them away

Post false information

Do Post regularly Encourage discussion and

feedback Ask bloggers from the company

to contribute Respond to customer queries Post reviews of the

products/services from industry experts or customers

Don’t Write press releases. Write about

something real and exciting Delete fair but critical comments Make your users register to

comment – they won’t bother

Do Create interest for real world

activities Do thorough research to visualize

your brand in this fantasy world Be creative – if someone uses

your product, does it them turn into a fluffy animal, or make them to dance and sing, or speak a language they can’t for 30 seconds. Like: Elvish?

Don’t Just do the same old thing;

Experiment with your brand since it’s a fantasy world

It’s for kids. YouTube features cat videos. I don’t want to cheapen

our brand by posting there! I have a FaceBook account. I got it covered. It’s a fad. It won’t last. If we delete all the nasty comments, no one will know.

Social media can help Social media can help your brand if your brand if

you are smart about it. you are smart about it.

Thank You Thank You

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