Defining Social Media Optimization in Simple Words
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Defining Social Media optimization in Simple Words to make it understand and easy to work upon.
Transcript of Defining Social Media Optimization in Simple Words
Wikipedia definitionWikipedia definition
Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
Or Is it?
Social Media is actually a conversation, an exchange, an interaction, a brainstorming session, a debate, a toast, and a million things more……
That is brought to you by……
The Internet is facilitating a fascinating global conversation among people, a conversation that moves with lightning speed.
Markets and customers are getting smarter.
Your customers employees investors competitors fans anyone in the world who has
internet access and an opinion
social networks news and book marking blogs video and photo sharing wikis virtual reality social gaming podcasts, RSS
73 percent active users have read a blog 45 percent have their own blog 39 percent subscribe to an RSS feed 57 percent belong to a social network 55 percent upload & share photos 83 percent have watched videos online
MAKE SOCIAL MEDIA MAKE SOCIAL MEDIA TOOLS WORK FOR YOU!!!TOOLS WORK FOR YOU!!!
Do Create a page to promote your
brand Point fans to your company blog Encourage discussion Explore targeted advertising
opportunities
Don’t Create a page and abandon it Try a hard sell approach Censor comments Spam your friends/fans with
frequent messages; you’ll frighten them away
Post false information
Do Post regularly Encourage discussion and
feedback Ask bloggers from the company
to contribute Respond to customer queries Post reviews of the
products/services from industry experts or customers
Don’t Write press releases. Write about
something real and exciting Delete fair but critical comments Make your users register to
comment – they won’t bother
Do Create interest for real world
activities Do thorough research to visualize
your brand in this fantasy world Be creative – if someone uses
your product, does it them turn into a fluffy animal, or make them to dance and sing, or speak a language they can’t for 30 seconds. Like: Elvish?
Don’t Just do the same old thing;
Experiment with your brand since it’s a fantasy world
It’s for kids. YouTube features cat videos. I don’t want to cheapen
our brand by posting there! I have a FaceBook account. I got it covered. It’s a fad. It won’t last. If we delete all the nasty comments, no one will know.
Social media can help Social media can help your brand if your brand if
you are smart about it. you are smart about it.
Thank You Thank You
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