Deconstructing MorvilleWe’ll burn for this

Yes, it is sacrilege...

to mess with Morville...

and the UX Honeycomb.

VALUABLE

CREDIBLE

FINDABLE ACCESSIBLE

DESIRABLEUSABLE

USEFUL

These are qualities that any good user experience must possess.

Peter Morville made this,

and it so makes sense.

We like.

You know it of course...

But to explain what it takes to achieve each UX quality, we made

a poster for our wall...

...to remind ourselves to think! before we design.

(We’ll build it step by step...)

It’s an awful mess!

and mostly meant for ourselves.

So, embarking on a ux design project, this is what we need to

remember.

Good design is about solving problems by making a lot of

informed choices, using creativity as the force that moves us ahead, while we keep the vision

and the objectives in sight.

VALUABLE

CREDIBLE

FINDABLE ACCESSIBLE

DESIRABLEUSABLE

USEFUL

The honeycombs elements are

qualities of the product. Not disciplines.

And they don’t just happen by

themselves.

To reach the goodness of the honeycomb is one of those objectives.

First - think horisontal

First - think horisontal

Don’t dive into solving a problem that you don’t understand.

Remember - a great user experience is much more than just a pretty or usable interface.

Because the context is important. No good user experience exists in a

vacuum. Reality matters.

The ContextWhy? What for? For whom? On which purpose? Strategic.

For now, it’s about

VALUABLE FINDABLEUSEFUL

You need to understand the business, the market, the user to

achieve usefulness, value and findability.

The ContextWhy? What for? For whom? On which purpose? Strategic.

Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities

Do this!

If you want to achieve this

VALUABLE FINDABLEUSEFUL“Know the road”

Like you would check out the road, before you tried to build a

car for it.(Stupid metaphor, but hey...)

The ContextWhy? What for? For whom? On which purpose? Strategic.

Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities

VALUABLE FINDABLEUSEFUL“Know the road”

Only then you can go vertical. Get into finding the solution. Get tactical. Get creative.

The ContextWhy? What for? For whom? On which purpose? Strategic.

Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities

Th

e so

luti

on

Ho

w?

Tact

ical

CREDIBLE

ACCESSIBLE

DESIRABLE

USABLE

VALUABLE FINDABLEUSEFUL“Know the road”

...to achieve this...to obtain these UX qualities

The ContextWhy? What for? For whom? On which purpose? Strategic.

Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities

PerformInteraction design

Information arhictectureSystem Architecture

Logic / codeSound platform and technology choices

Do this (well)... The solution is the tactical answer to the strategic question...

Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities

PerformInteraction design

Information arhictectureSystem Architecture

Logic / codeSound platform and technology choices

“Before you designthe car”

The ContextWhy? What for? For whom? On which purpose? Strategic.

VALUABLE FINDABLEUSEFUL“Know the road”

like the car is the tactical solution for a

certain kind of road

Th

e so

luti

on

Ho

w?

Tact

ical

CREDIBLE

ACCESSIBLE

DESIRABLE

USABLE

...to obtain these UX qualities

or a certain boat for a certain kind of water. Whatever.

“Before you designthe car”

VALUABLE FINDABLEUSEFUL“Know the road”

And one more thing...

Th

e so

luti

on

Ho

w?

Tact

ical

CREDIBLE

ACCESSIBLE

DESIRABLE

USABLE

The ContextWhy? What for? For whom? On which purpose? Strategic.

Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities

...to obtain these UX qualitiesPerformInteraction design

Information arhictectureSystem Architecture

Logic / codeSound platform and technology choices

Out of space... gotta go down

Th

e so

luti

on

Ho

w?

Tact

ical

ACCESSIBLE

DESIRABLE

PerformInteraction design

Information arhictectureSystem Architecture

Logic / codeSound platform and technology choices

Do properAnchoring

RoadmappingChange managementOrganizational tweaks

MeasuringContinuous testing

Minor redesigns

2013

2014

2015

2016

2017

2018

2019

To ensure That your solution keeps developingaccording to the contect, to provide awesome user experiences next year... and the next... and the next... and the next...

Drive it!Great user experiences are volatile. They’re products of their time. They must constantly evolve.

[and... zoom out]There we are. - hope it makes sense.

Think! Digital is a Copenhagen based, strategic digital agency, firmly rooted in the tradition of user experience design.

Digital is business.

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