David vs Goliath: What it takes to build

an organization in the midst of giants

Muddu Sudhakar

CEO, Caspida

MARCH 2015

Why Pursue Startups?

Technology will Transform Business

Plenty of Areas for Investment Opportunities

Opportunities for Disruption

Saas & Cloud Disruption

Software-Define Everything

Open Source Disruption to Large Enterprises

Remove Developer and Operator Constrains

IT Technology Wars – Business Expectations Exceed IT Capabilities

Disrruption in Compute, Storage, Bandwidth Costs

Demand for new CxO Roles

Every Company Needs to Build Great Software

Case Study : Pivotal Launch from VMware

Paul Maritz, CEO, Pivotal

Former CEO VMware

Why startups are needed?

• New product ideas

• New business models

• Startups are new research labs

• Make unique & disruptive bets

• Grow unicorn business

Why innovation is hard ?

• Requires different type of people, culture and motivation

• Perseverance & Determination

• Undisrupted focus to success

• Don’t Quit Mindset

Set Moon shot Goals

Startups vs Large Companies

Hard Things to Solve

Startup Model: Hard Things to Solve

Sales vs Customer Validation

Change in Evolution of Startups

No One Tells you Transition is Hard

Startup Protect Mavericks & Companies Fire Mavericks

Startups are NOT Small versions of Large Companies

Disruptive Innovation at Large Companies

Startups Are Not Easy

• How to innovate when you have nothing?

• How to create new markets?

• How to evangelize?

• What GTM approach to take?

• How to start product development from scratch ?

• People and leadership is most important

Thank You

Speaker

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