Data discovery

with

Ben Jones Tableau Public product marketing manager

bjones@tableausoftware.com

Twitter: @DataRemixed

July 1st, 2013

question gathering

data

structuring

data

exploring

data

communicating

data

The Data Discovery Horse Track

Tableau is like Secretariat

because visualizing data can be the fastest way around the track

I acquire

I have the “I

don’t know”

feeling, so

data

an experience

verbal

responses

I have the “I

know” feeling

Is it

enough

?

which I analyze and

interpret

Wonder Seek Discover Mature

No

and learn through

inference or

deduction

Do I

have

the right

info?

Yes

Yes

No

I acquire

I have the “I

don’t know”

feeling, so

data

an experience

verbal

responses

I have the “I

know” feeling

Is it

enough

?

which I analyze and

interpret

Wonder Seek Discover Mature

No

and learn through

inference or

deduction

Do I

have

the right

info?

Yes

Yes

No

“Data Discovery”

data

an experience

verbal

responses

tacit

explicit

Best types of questions

Who? What? When? Where?

How many?

Why?

How?

Types of information

Types of knowledge

Explicit vs. Tacit Knowledge

(sometimes you just have to try for yourself)

or

know

what where when how many

And yet there is great value in explicit data

New York City is a place of great abundance,

and data is no exception

https://data.cityofnewyork.us/

know what

correlations with Tableau

“When you leave New York, you are

astonished at how clean the rest of the

world is. Clean is not enough.”

-- Fran Lebowitz

know where

geospatial visualization with Tableau

Where are the

bridges in NY/NJ that

are in the worst

condition?

The Bridges of NY & NJ

Zip code only

(no lat/long in data)

[Bonus] Electric Consumption - 2010

know when

longitudinal visualization with Tableau

When am I most

likely to spot a rat

in New York?

The best time of the year to spot a

rat in New York is summertime

Graffiti artist “Zeb” is caught in Queens on Nov. 4th, 2010. His email is

searched and photos of his work are recovered

know how many

using Tableau when you only have categorical data

question gathering

data

structuring

data

exploring

data

communicating

data

The Data Discovery Horse Track

thank you

(contact me with comments or questions)

Ben Jones Tableau Public product marketing manager

bjones@tableausoftware.com

Twitter: @DataRemixed