Daraz.pk

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PRESENTED TO: M. KHAWARDaraz.pk

Presented By:Muhammad Ali

KhokharSheraz SaeedMian AneesM.Farooq

About Website

Industry

e-comm

erceFounded

In20

12 Rocket Internet

Rocket Internet

Rocket Internet is one of the world's largest e-commerce focused venture capital firms and

startup incubators founded in 2007 by the Samwer brothers.

Rocket Internet

The founders gained visibility through successful investments in Groupon, eBay, Facebook, Linkedin,

Zynga, etc. The company's business model is to identify successful

internet ventures from other countries (often the United States) and replicate them in predominantly emerging

markets. In 2013.Rocket Internet raised close to $2 billion from investors including Russian billionaire Leonard Blavatnik, Swedish

investment firm Kinnevik, and J.P. Morgan

Rocket Internet

Rocket Internet operates in more than 50 countries and has more than 75 ventures in

their portfolio such as the e-commerce retail companies.

Rocket Internet

Rocket Internet In Pakistan, latest projects of Rocket

Internet Daraz.pk Carmudi.pk Foodpanda.pk Kaymu.pk Easy Taxi

Over 9500 Products And 300 Brands

Complete AnalysisOf Daraz.pk

Introduction of Daraz:Its is an online retailer that provide high quality branded products that fulfills the fashion need of Men and Women regarding clothing, footwear and accessories.It was founded in 2012It operates through www.Daraz.pkIt is in the industry of Apparel and Fashion.Its company size is between 51-200 employees.Its Contains over 300 Brands.

Organizational Environment

Specific Environment

• CustomersTo deal with customers they have provided an email address a number for giving further information and for solving customers queries.

• CompetitorsThey compete with other online retailers by offering products of more then 300 brands on their portal and by providing feasible mode of payments.

Organizational Environment

Specific Environment

• SuppliersDaraz has many suppliers and it maintains good relationship with them so overall they have negligible supplier dependence.

• Public Pressure GroupPublic pressure groups force new designers that offer trendy products.

Organizational Environment (PEST Analysis)General Environment

• Political There is no such political influence to Daraz.

• EconomicIncome growth affects positively where as inflation negatively.

Organizational Environment

General Environment

• SocioculturalNowadays there is a high integration of internet in daily life so Daraz utilized this factor by addressing the fashion need of people through their online web portal.

• TechnologicalTechnological Innovation.

Performance and interface Requirements:

• Hardware• Software• Domain• User Friendly Website Design

Competitive Advantages:

• Cash on Delivery• Free Shipping• Free 7 Days return

Business Model:Business to Consumers.

Revenue Model:Earns revenue by selling their products through their website.

Payment System:

• Cash on Delivery• Debit/Credit Card• Net Banking

TARGETING

TARGETING &

Segmentation

TARGETING &

Segmentation

MARKET MIX

ProductPricePlacePromotion

Marketing Strategies

Marketing Strategies

• ProductSells branded product in the category of clothing, footwear, jewelry and accessories of men and women

• PriceIt offers products at affordable prices and also provides discounts.

Marketing Strategies

• PlaceIt brings products from different manufactures to its online web portal and then delivers directly at the doorstep of customers.

• PromotionIt promotes through advertisement on various websites.

SWOTAnalysis

Strengths:

• High Security• Feasible modes of payments• Offers Ubiquity to customers• Diverse branded products in clothing

category

SWOTAnalysis

Weaknesses:

• Low Profit margins• Operates in few categories

SWOTAnalysis

Opportunities:

• Growing E-commerce sales• Rapid Growth in internet users more

customers

SWOTAnalysis

Threats:

• Security issue• Increase in online retailers

University of Veterinary and Animal Sciences - UVAS

Syed Abdul Qadir Jillani (Out Fall) Road, Lahore - Pakistan

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