Daniel Stein (EVB) presentation to Boston University

Wednesday, February 15, 12

2.13.12 - BOSTON UNIVERSITY PAGE 2

THE AGENCYWHO WE ARE

WE USE INNOVATION TO TELL BRAND STORIES FOR PROGRESSIVE COMPANIES.

2.13.12 - BOSTON UNIVERSITY PAGE

INNOVATION

INNOVATION IN MARKETING IS ABOUT

NEW IDEAS.

TECHNOLOGY, PRODUCTION, MEDIA,

STRATEGY ARE TOOLS TO GET THERE.

the parkingmeter: circa 1940

the parkingmeter: circa 200

not much has changed

Streetline is introducinga radical shift in parking.

Wireless sensors...

...and a mobile application

RELICS OF OUR GENERATION

ADVERTISING IS WAY BEHIND.

WE ARE DRIVING AROUND IN CIRCLES,

HOPING TO FIND A PARKING SPOT.

THERE’S GOT TO BE A BETTER WAY.

TRADITIONAL ADVERTISING WORKS BY INTERRUPTING A STORY WITH A LESS INTERESTING STORY.

DIGITAL IS NO BETTER.

UNSCIENTIFIC FACEBOOK TARGETING STUDY

WE PUT UP WITH IT BECAUSE IT IS ALL WE KNOW.

FROM HAND GRENADES TO HANDSHAKESAPPROACH

THE NUMBER OF BRAND MESSAGES YOUR CONSUMER SEES IN A GIVEN DAY.

THE NUMBER OF MESSAGE THEY ENGAGE WITH.

THE NUMBER OF MESSAGE THEY RETAIN.

THE NUMBER OF MESSAGE THEY ACT UPON.

This is our goal.

Advertising + Media won’t get us there.

We need to starting looking at the world in terms of

Content + Context

CONTENT

THE AGENCYWHAT WE DO

ENTERTAINMENT

ADVERTISING

PUBLIC RELATIONS

TECHNOLOGY

OUR PHILOSOPHYSOCIAL BY DESIGN

ADVERTISING

CONTENT

CONSUMERPARTICIPATION

SOCIALMEDIA

PUBLICRELATIONS

MUSIC/ENTERTAINMENT

MOBILE

NATURE OF CONTENT

ENTERTAINMENT UTILITY

COMMUNITY

EVERYTHING WE DO IS ABOUT STORY-

TELLING.

Spoken Story

Written Story

Visual Story

WELCOME TO THE LIVING STORY

CONTEXT

2.13.12 - BOSTON UNIVERSITY PAGE3 42

PEOPLE ARE MEDIA

WITH FRIENDS

CELEBRITIES AS MEDIA OUTLETS

2.13.12 - BOSTON UNIVERSITY PAGE3 45

DATA IS THE NEW CREATIVE BRIEF

CLIENTS & CULTURE

CLIENTS DEFINE AGENCIES.

EVERY CLIENT RELATIONSHIP AS A

SOURCE OF LEARNING AND INSPIRATION.

THE CULTURE OF YOUR CLIENTS RUBS

OFF ON YOU.

CHOOSE WISELY.

“WE ONLY WORK WITH CLIENTS FOR

WHOM DIGITAL IS THE MOST IMPORTANT

MEDIUM.”- Martin Brooks, Work Club

EVB REVIEW POLICY.

ATTITUDEINNOVATIONACTIONPARTICIPATIONFEARLESSNESS

THINGS I HAVE [UN]-LEARNED IN THE PAST TEN YEARS.

[random] closing thoughts

EXECUTION IS MORE IMPORTANT THAT ORIGINALITY.

MANY OF THE IMPORTANT BRANDS OF TODAY...

...ARE NOT ORIGINAL, JUST EXECUTED BETTER.

HIGHER BUDGETS RARELY LEADS TO MORE CREATIVE WORK.

YOU DON’T HAVE TO BE BIG TO BE GLOBAL.

THERE IS NO REPLACEMENT FOR HUMAN CONTACT (VOICE OR FACE-

TO-FACE).

MULTI-TASKING ISN’T POSSIBLE.

CULTURE IS MORE IMPORTANT THAN STRATEGY.

CONVENIENCE WILL ALWAYS WIN OUT OVER PRIVACY.

www.twitter.com/danielstein

www.facebook.com/dmstein

www.linkedin.com/profile/view?id=423683

Daniel Stein (EVB) presentation to Boston University

Business

Transcript of Daniel Stein (EVB) presentation to Boston University

Smart EVB User Guide - Quectel Wireless Solutions · VBAT J801 Connector used for battery Power Switch ... Smart EVB User Guide Smart EVB Quectel . LTE Module Series Smart EVB User

EVB-2084 EVB User Manual - SMSC - Microchip …ww1.microchip.com/downloads/en/DeviceDoc/evb2084user.pdf · EVB-2084 EVB User Manual Revision 1.2 (03-31-06) SMSC EVB-2084 2 USER MANUAL

EVB-B1 User’s Manual1...EVB-B1 User’s Manual 3 2 Getting Started 2.1 System Configuration 2.1.1. EVB B/D Layout & Configuration For testing the functions of the EVB B/D and for

MICHIGAN · Established 1975 South Test Variety Establishment Vigor* Ram I 2.7 Victa 3.0 EVB 3702 3.0 Evtensa (EVB 216) 3.3 Evtopper (EVB 307) 3.3 EVB 2431 3.3

MIC3003 EVB 090909

1.evb infrastructure risks

Manual Vb6 Evb Pda

EVB Read-Behind

EVB PRESENTACIÓN GENERAL V6

EVB Read Behind

ESP8266-EVB firmware

Si47xx-EVB -- Si47xx-EVB User's Guide - Silicon Labs

EVB-USB5534 Rev F Evaluation Board User’s Guideww1.microchip.com/downloads/en/DeviceDoc/EVB-USB5534_F Evaluation... · The manual layout is as follows: • Chapter 1. ... EVB-USB5534

EVB-fT Dienstvertrag VertragsnummerMennung Auftraggeber …daten.transparenz.hamburg.de/Dataport.HmbTG.ZS.Web... · EVB-fT Dienstvertrag VertragsnummerMennung Auftraggeber Vertragsnummer/Kennung

8V97003 EVB User Manual

Shimpo evb series

BM70 EVB User's Guide

Stm32f4-Evb User Manual

GSM EVB User Guide

EVB+ in beeld!...EVB+ in beeld! Wat hebben mensen met een EVB+ nodig? Hoe kunnen we (toekomstige) professionals scholen? Kunnen we biofeedback gebruiken? Wat werkt in de begeleiding?EVB+