My 12 Digital marketing trends 2014

Cyril Bladier, Digital Strategist

Twitter

More and more teens on Twitter / other social networks

Picture from Kiwi Commons

LinkedIn

www.slideshare.net/faberNovel/a-fabernovel-study-linkedin-the-serious-network/

Career, business, HR, marketing, sales, recruitment… LinkedIn will be everywhere

Facebook for Business

Facebook : from spending to engage to invest for business

Google+

Google+ more and more essential in B2B. 55% BtoB marketers use it.

Picture from www.elite-strategies.com

Pinterest

Pinterest, the fastest growing social media platform

(source: http://www.bootcampmedia.co.uk)

Picture Marketing

LinkedIn, Google+, Twitter, Facebook, Instagram, Pinterest, Snapchat… pictures are everywhere

Picture from www.hubspot.com

Mobile marketing

You have to be where your customers are. Mobile is growing incredibly quickly (C. Everson, VP Global Marketing Solutions, Facebook)

Real-time marketing

Picture from : www.realtimemarketer.com

Take advantage of trends you see on a real-time basis

Marketing automation

Better leads, more qualified with quick conversions

Retargeting

Picture from : www.analyticsresults.com

Show ads to users who've previously visited your site as they browse the web (Google)

Personnalization

Facebook graph search, trends in Google search.Users wait for you to personalize their experience in real-time.

Social Selling

Picture from @GunnarSimonsen, www.gunnarspeaks.com

Harness social media to improve sales and discover new sales opportunities.

The author

Cyril BladierDigital strategist at Business-on-LineHEC Paris Affiliate Professor at Google@HEC chairWriter : 2 books and 4 collaborative books Blogger at Business –on-Line / Presse Citron / Huffington Posthttp://www.linkedin.com/in/cyrilbladier@cyril_bladier@businesson_line@btob_automation