Cyril bladier digital marketing trends for 2014
14
My 12 Digital marketing trends 2014 Cyril Bladier, Digital Strategist
-
date post
18-Oct-2014 -
Category
Business
-
view
1.141 -
download
2
description
Cyril Bladier digital marketing trends for 2014. Twitter. Google+. GooglePlus. Pinterest. Picture marketing. Social Selling. Mobile marketing. Real-time marketing. Marketing automation. Cloud marketing. LinkedIn. Retargeting. Remarketing. Facebook for business. btob marketing. B2B marketing. Digital strategy. Digital marketing. Web marketing. emarketing. Digital trends. Marketers. Visual marketing. Selling with social media. Selling through social media. Personalization. Social media, Social network. Social networking. Profesional social networks.
Transcript of Cyril bladier digital marketing trends for 2014
My 12 Digital marketing trends 2014
Cyril Bladier, Digital Strategist
More and more teens on Twitter / other social networks
Picture from Kiwi Commons
www.slideshare.net/faberNovel/a-fabernovel-study-linkedin-the-serious-network/
Career, business, HR, marketing, sales, recruitment… LinkedIn will be everywhere
Facebook for Business
Facebook : from spending to engage to invest for business
Google+
Google+ more and more essential in B2B. 55% BtoB marketers use it.
Picture from www.elite-strategies.com
Pinterest, the fastest growing social media platform
(source: http://www.bootcampmedia.co.uk)
Picture Marketing
LinkedIn, Google+, Twitter, Facebook, Instagram, Pinterest, Snapchat… pictures are everywhere
Picture from www.hubspot.com
Mobile marketing
You have to be where your customers are. Mobile is growing incredibly quickly (C. Everson, VP Global Marketing Solutions, Facebook)
Real-time marketing
Picture from : www.realtimemarketer.com
Take advantage of trends you see on a real-time basis
Marketing automation
Better leads, more qualified with quick conversions
Retargeting
Picture from : www.analyticsresults.com
Show ads to users who've previously visited your site as they browse the web (Google)
Personnalization
Facebook graph search, trends in Google search.Users wait for you to personalize their experience in real-time.
Social Selling
Picture from @GunnarSimonsen, www.gunnarspeaks.com
Harness social media to improve sales and discover new sales opportunities.
The author
Cyril BladierDigital strategist at Business-on-LineHEC Paris Affiliate Professor at Google@HEC chairWriter : 2 books and 4 collaborative books Blogger at Business –on-Line / Presse Citron / Huffington Posthttp://www.linkedin.com/in/cyrilbladier@cyril_bladier@businesson_line@btob_automation
