A customer’s decision to purchase goes digital with the presence of endless media channels. In today’s Internet revolution, before making an online purchase, a customer monitors your brand across several platforms to learn more. It’s important for businesses to keep up with the latest trends and developments as the customer’s digital path to purchase is rapidly evolving.

What Influences Online Shoppers?

Online Shopper’s Buying Cycle

Resources

Customer’s Digital Path To Purchase

www.peppergang.com

Display Click

What Channels Are Affecting Customer’s Decision Making InThe Assist Interaction Phase?

59%

Email

51%

Paid Search

49%

Other Paid

48%

Referrals

45%

Organic Search

35%

Direct

What Channels Are Affecting Customer’s Decision In The LastInteraction Phase?

65%

Direct

55%

Organic Search

52%

Referrals

51%

Other Paid

49%

Paid Search

41%

Email

34%

Social

http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756http://www.marketingprofs.com/charts/2014/24787/which-type-of-online-content-most-influences-consumershttp://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/

66%

Social

76%

Assist Interaction

Last Interaction

Awareness

Consideration

Intent

DecisionPersonalization

95%Visual Content

86%

78% Customer Service

71%

63% Product Images

56% Deals/Discounts51%Testimonials

Social Media Referrals

SALE

33%Videos