Customers digital path to purchase
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A customer’s decision to purchase goes digital with the presence of endless media channels. In today’s Internet revolution, before making an online purchase, a customer monitors your brand across several platforms to learn more. It’s important for businesses to keep up with the latest trends and developments as the customer’s digital path to purchase is rapidly evolving. What Influences Online Shoppers? Online Shopper’s Buying Cycle Resources Customer’s Digital Path To Purchase www.peppergang.com Display Click What Channels Are Affecting Customer’s Decision Making In The Assist Interaction Phase? 59% Email 51% Paid Search 49% Other Paid 48% Referrals 45% Organic Search 35% Direct What Channels Are Affecting Customer’s Decision In The Last Interaction Phase? 65% Direct 55% Organic Search 52% Referrals 51% Other Paid 49% Paid Search 41% Email 34% Social http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer- service-issue-than-the-resolution-38756 http://www.marketingprofs.com/charts/2014/24787/which-type-of-online-content-most-influences- consumers http://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/ 66% Social 76% Assist Interaction Last Interaction Awareness Consideration Intent Decision Personalization 95% Visual Content 86% 78% Customer Service 71% 63% Product Images 56% Deals/Discounts 51% Testimonials Social Media Referrals SALE 33% Videos
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Transcript of Customers digital path to purchase
A customer’s decision to purchase goes digital with the presence of endless media channels. In today’s Internet revolution, before making an online purchase, a customer monitors your brand across several platforms to learn more. It’s important for businesses to keep up with the latest trends and developments as the customer’s digital path to purchase is rapidly evolving.
What Influences Online Shoppers?
Online Shopper’s Buying Cycle
Resources
Customer’s Digital Path To Purchase
www.peppergang.com
Display Click
What Channels Are Affecting Customer’s Decision Making InThe Assist Interaction Phase?
59%
51%
Paid Search
49%
Other Paid
48%
Referrals
45%
Organic Search
35%
Direct
What Channels Are Affecting Customer’s Decision In The LastInteraction Phase?
65%
Direct
55%
Organic Search
52%
Referrals
51%
Other Paid
49%
Paid Search
41%
34%
Social
http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756http://www.marketingprofs.com/charts/2014/24787/which-type-of-online-content-most-influences-consumershttp://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/
66%
Social
76%
Assist Interaction
Last Interaction
Awareness
Consideration
Intent
DecisionPersonalization
95%Visual Content
86%
78% Customer Service
71%
63% Product Images
56% Deals/Discounts51%Testimonials
Social Media Referrals
SALE
33%Videos
