Customers are on the web - marketers need to be there too.
Agenda
• What happens in the world of the customer
• How should we plan our marketing
• What to do next?
Search for information went
to web.
4 trends that we need to understand
Before everybody did not have
access to information.
Now everybody has the access to
information.
Salesman had all the info
Google has all the info
Before customer was alert
Now the salesman on
alert
If something was not happened to you it does not mean that it wont happen to you in the future.
What is the profile and attitude of modern sales man?
Motivated Analytic Creative Sharp
Helpfull