![Cooperative Broadcast for Maximum Network Lifetime · Maximum network lifetime • Problem: Maximize the amount of time until the first node battery dies [J.H. Chang and L. Tassiulas]](https://static.fdocuments.net/doc/165x107/6009a88f0715096c5a5d4e31/cooperative-broadcast-for-maximum-network-maximum-network-lifetime-a-problem.jpg)
What is the lifetime value of customers, and how can marketers maximize it?
7
Creating Customer Value and Customer Relationships
-
Upload
sameer-mathur -
Category
Marketing
-
view
86 -
download
2
Transcript of What is the lifetime value of customers, and how can marketers maximize it?
Creating
Customer
Value and
Customer
Relationships
What is Customer Lifetime
Value?
a prediction of the net profit attributed to the entire
future relationship with a customer
Measurement of Customer Lifetime
Value
Where, GC- yearly gross contribution per customer,
M - retention costs per customer per year,
n - the horizon (in years),
r - the yearly retention rate,
d - the yearly discount rate.
Maximizing Customer Lifetime
Value
Customer Profitability
Customer Equity Lifetime Value
-Kanishk Chaturvedi
