customer websites focussed

Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 gareth@fathom.ie

NOT active

passive

the children the children will someone please think about the children!

the customer the customer will someone please think about the customer!

the user the user will someone please think about the user!

the reader the reader will someone please think about the reader!

NOT interactive

presentational

NOT process

project

NOT journeys

family trees

how we view our websites

how our customers view our websites

how our customers view our websites

NOT words

images

NOT rule

exception

NOT transparency

fudge

NOT clarity

persuasion

NOT service

promises

Welcome to

CEOs Welcome Message Thank you for visiting Google. We hope that you enjoy visiting our website. We have a range of exciting products and services for you to enjoy, including search, image search, blogging tools and email. Please don’t hesitate to get in touch for more information.

We are VERY VERY rich gentlemen indeed!

Seriously! We own you. Get used to it.

$20bn each That’s right $20,000,000,000 Did you count those zeroes? All ten of them … beautiful

NOT giving attention

getting attention

© G

erry McG

overn

© G

erry McG

overn

Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 gareth@fathom.ie