Post on 12-Apr-2017
PRESENTATION
Topic-Customer Driven Marketing Strategy of PepsiCourse Instructor: Mehnaaz Samantha Kamal [MZL]
SUBMITTED BY- TAWSHIK TANVIR-1521555630SALMAN FARSHI-1531532630
Product OverviewPEPSI COLA FOUNDED IN 1902
FORMED PEPSICO IN 1965
VARIOUS BRANDS
PEPSI IS MANUFACTURED BY TRANSCOM BANGLADESH LIMITED IN BANGLADESH
MAJOR SEGMENTATIONGeographic
Demographic
Psychographic
Behavioral
TARGET AUDIENCE Male/Females
Ages 14-30
Mostly Teenagers/Young Adult
Can Be Persuaded
VALUE PROPOSITON STRATEGY
Pepsi produce their product for all class of people They sell their products at very reasonable price Special Offer
PRODUCT
Branding Packagin
g
Product attribute
PRICE (Pricing Strategy) Standard price Discounts/allowances Bundle free offer
PLACE (Distribution Strategy ) Transport System Channels of distribution Coverage area
PROMOTION
Giving Good Feedback
Transparency
Making Work Fun
Being Friendly
MAJOR COMPETITORS
The Cocacola Company
Mondelēz International The kellogg company
DPSG
SWOT Analysis:- Strength:- 1. LARGE BRAND2. ADVERTISING BUDGET3. STRONG DISTRIBUTOR4. HIGH ACCESSIBILITY
Opportunities:-1. Co-branding2. Developing countries3. Advertising4. Increase sales5. Product awareness6. Leverage brand
power
Weakness:-1.OVERDEPENDENCE 2.UNHEALTHY 3.NO PRESENCE OUTSIDE OF FOOD,BEVARAGE INDUSTRY
THREATS:-1. COMPETITORS2. HEALTH CONSCIOUS CONSUMERS3. HIGH AMOUNG SUGAR
FUTURE STRATEGIES OF PEPSI
Empowering Employees
Affective Reward Policy
Reformulating Jobs
Job Enrichment
Job Rotation And Working flexibility
Conclusion
Pepsi has 37% global market share operation in more than 100 countries .At every level of pepsi cola company take great care to ensure that highest standards are met in everything they do . In their product , packaging , marketing and advertising they strive for excellence because they think their customer deserve better quality products .Pepsi has a big enough market share to challenge CocaCola. They have their balance of promotion , communicating to their target audience though celebreties like Messi ,David Backham , Beyonce , Britney etc
THANKS TO ALL