Customer-Driven Marketing Sports & Entertainment Marketing Mrs. Wilson.
Workshop on Marketing Customer-Driven...
Transcript of Workshop on Marketing Customer-Driven...
Workshop on
Customer-Driven Marketing
December 23 & 24, 20159:30am � 5:30pm
Venue: CEE@IBA, Karachi
WHO SHOULD ATTEND?� Mid- and senior-level executives in marketing, sales and customer service.
� Executives in IT and operations who support data-driven marketing efforts.
� Individuals from firms that interact directly with customers, as well as firms that rely
on partners for customer interaction.
� Strongly encouraged: participation from teams spanning different functional areas in
the same organization.
Sales &Marketing
OVERVIEWStrong competition and the accelerating pace ofchange are creating formidable challenges forbusinesses in Pakistan. Getting the right productsand services to market is essential for success.But, that requires new tools, techniques, and aconceptual framework to gain a deepunderstanding of your customers. Learning whothey are, how they make decisions, and whichcustomers will provide the best value to theorganization will have a profound impact onyour bottom line. Customer Driven Marketing:Strategies for Profitable Growth will help youachieve your marketing goals no matter yourindustry. The workshop entails both theknowledge of conventional core concepts,including using lifetime customer value inmarketing planning, developing a unique brand,and understanding the STP (segmentation,targeting, positioning) process. This programwill give you the tools you need to create asignificant impact for your organization.
Mr. Ammad Butt
has 14 years of experience from working in leading management consultancies as well as
senior roles in the insurance industry. He has worked in many different industries and
across most parts of the world.
� Recognize the value of your brands and how to enhance that value.
� Build a disciplined approach to analyzing marketing situations by understanding and applying
key principles.
� Learn how to apply key marketing concepts
� Improve your personal market value by attending the leading Pakistani B-School.
Learning Outcomes
TOPICS COVERED
Marketing as a Value Creation Process
a. A framework for analyzing market opportunities
and risks, and understanding customer needs
using state-of-the-art technique
b. The role of value creation in acquiring and
retaining customers
Analyzing Buyer Behavior
a. Understanding the buying decision process
b. Determining the needs and wants of existing
and prospective customers
c. Research techniques for understanding
customers and prospects
FACULTY
Selecting the Target Market and Positioning the Product
a. The advantages of market segmentation
b. Product positioning as the foundation for
developing the marketing mix
c. Standardization versus customization: the world
of one-to-one marketing
The Marketing Mix
a. The theoretical framework
b. Planning for market entry
Workshop FeesPKR 40,000/participantInclusive of Course material, IBA Workshop Certificate,
Lunch, Refreshments & Business networking
ExecutiveEducation
Sajjad Foundation
Singapore
Contact us for Client Specific Customized Executive Programs & Consultancy
For Further Information
(92-21) 38104701 (Ext. 1804, 1807, 1809)
(92-21) 38103008
T:
F:
Email: [email protected] Visit: cee.iba.edu.pk
https://www.facebook.com/CEEIBAKarachi
http://www.linkedin.com/groups/IBA-Executive-Education-3148760/about
http://www.twitter.com/CEEIBA/
For The Most Current Information
Center for Executive Education (CEE)
Institute of Business Administration City Campus.
Off Garden Road, Karachi-74400.
EDUCATIONEXECUTIVEExperience
Centre for Executive Education, IBA, Karachi
His work has focused on improving his clients understanding of their customers and markets,
and in this context developed and implemented adequate capabilities in order to out-perform the market.
Education wise, he holds a MBA from London Business School and M.Phil. from Copenhagen Business
School in Computer Science and Business Administration, and finally an AMP from Indian Business School.