BITE ON….-BY

-MONIKA SINHA-POOJA KINI

-SANGITA DHUA-SHIVANI NAIN

Chocolate is often referred as the “guilty pleasure”.

Bite On’s main aim is to remove the guilt and fill it with pleasure for our consumers.

Mission

We aim to be innovative leaders in chocolate, creating satisfaction by providing the healthiest in diet, for people of all ages. As a result, changing the face of a normal brown block to one calorie - less melting in the mouth.

THE 6 M’s

•Functional structure

•Strategic recruitment, T&D

MEN•Gover

nment funds

•since Machinery+ Land= >1cr

MONEY

•Winnowing Machine- shells removal (20,000)

•KQCH-200 Prof choc Production Mach- (3L)

MACHINERY

•Diet Sugar, Diet cocoa butter, cocoa solids, milk solids, Honey, Roasted bean

MATERIALS

•B to C

•B to Govt

MARKETS

•500units – 70,000 units per day

MINUTES

INDUSTRY ANALYSIS

• Demographic environment• Economic environment• Natural environment• Cultural environment• Political environment

MARKET SEGMENTATION

Geographic segmentation

Region

Climate

Demographic segmentation

1)Age 2)Gender

3)Income

Psychographic segmentation

Attitude towards the

product

Life style

Behavioral segmentation

Benefits

Occasions

MARKET TARGETING

Target Marketing strategies

• Differentiated Marketing

Concentrated Marketing

Micro Marketing

Individual Marketing

SEC GRID ANALYSIS

PositioningBrand Positioning Strategy

Analyzing Competitors

Good Reputation + Poor Product Availability ---> GALAXY

Good Reputation + Excellent Product Availability ---> CADBURY, NESTLE

Poor Reputation + Poor Product Availability ----> PRIYA GOLD

We would strive to be well reputed as well as an excellently available brand..!

• Developing a positioning statement-

“E-Z on your pocket, E-Z on calories ”

• Positioning brandGovernment helpLow cost market researchEmphasize on brand positioning strategyMarket penetration

Differentiation

• Product Differentiation

• Service Differentiation

• People Differentiation

• Channel

Differentiation

• Image Differentiation

FINACIAL PLAN

We have decided to start up ourselves as a SSI (Small Scale Industry). Therefore, our investment in fixed assets in plant & machinery, whether held on ownership term or on lease or hire purchase, does not exceed Rs. 1 Crore.

THANK YOU !