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CULTURE DESIGN: MAPPING YOUR COMPANY CULTURE NOVEMBER 19, 2014

General Assembly | San Francisco, CA

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Goal: for everyone to

leave with at least one

new culture mapping

technique to explore

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Hi, we are XPLANE Design

Consulting

Organizational

Change

Visual

Communications

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words alone words and images

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Meet your neighbors

DRAW: The organizational culture value most important to you

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What is culture?

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Culture = the habits of a group

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Why is it so hard to describe?

culture is the set of things that we’ve (unconsciously)

mutually agreed are normal

CULTURE MAPPING

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What questions should a

culture map answer?

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What do we value?

How should we work together?

What makes people successful here?

Who should we hire?

What can guide us in decision making?

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“When your values are clear to

you, making decisions becomes

easier.” – roy disney

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How do companies

document their culture?

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Why do culture

mapping?

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Because we want to:

1. Create it

2. Understand it

3. Change it

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Choose your own adventure!

Aspirational

culture map Tell-it-like-it-

is culture map

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Creating a

culture

Important for:

start-ups

high growth

High change

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1.  Get the right people in the

room

2.  Ask the right questions

3.  Visualize it (big!)

4.  Make it a management tool

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1.  Get the right people in the

room

2.  Ask the right questions

3.  Visualize it (big!)

4.  Make it a management tool

See appendix for more details

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1.  Get the right people in the

room

2.  Ask the right questions

3.  Visualize it (big!)

4.  Make it a management tool

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1.  Get the right people in the

room

2.  Ask the right questions

3.  Visualize it (big!)

4.  Make it a management tool

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understanding

a culture

Important for:

Mature organizations

Organizations seeking to

change culture

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Various Tools

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Chris Argyris (Harvard)

Dave Gray (XPLANE founder)

CULTURE MAPPING

Edgar schein (mit)

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Evidence

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Evidence Why?

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Evidence Why?

Levers

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Evidence Why?

Levers Why?

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Evidence Why?

Levers Why?

Values

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Evidence Why?

Levers Why?

Values Why?

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Evidence Why?

Levers Why?

Values Why?

Assumptions

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Why

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Espoused Theory

What we say we value

Theory - in - use

What we demonstrate

with our behavior

Chris Argyris (Harvard)

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Evidence Why?

Levers Why?

Values Why?

Assumptions

Espoused theories

Theories in use

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A TOOL

Dave Gray (XPLANE founder)

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Our Story

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We

Created

It.

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We

continually seek

to refine & understand it.

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Choose your own adventure!

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Thank you! Kathryn jarrell - kjarrell@xplane.com

Stephanie gioia - sgioia@xplane.com

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Appendix: 7 games for aspirational culture mapping

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Appendix: 7 games for aspirational culture mapping