Aivar Ruukel

International Conference for Cultural Tourism“Smart destinations: requirements for cultural tourism”

Museum of the History of Riga and NavigationRIGA, 7th of November 2017

Cultural Tourism

Martins Plume

nature tourists?

cultural tourists?

Soomaa National Park

october 2017

august 2016

january 2017

soomaa = purvu zeme

wilderness

tourism as a tool

stories connect us to place

sence of the place

bogshoeing

events

the story of fifth season

traditions

heritage

authenticity

authenticity is about how people live today, not how they have lived in past

experiences are co-created

transformative travel

learn

rethink

understand

change

local peoplecarriers of local cultural heritage

gastronomy : one of the reasons to travel

wild food

experiencing culture through local cuisine

your job as tourism marketer is to curate

other people stories

memorable experiences involve not only taste, but all our sences

paldies!