Cultural Tourism : Case of Soomaa National Park

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Aivar Ruukel International Conference for Cultural Tourism “Smart destinations: requirements for cultural tourism” Museum of the History of Riga and Navigation RIGA, 7th of November 2017 Cultural Tourism

Transcript of Cultural Tourism : Case of Soomaa National Park

Page 1: Cultural Tourism : Case of Soomaa National Park

Aivar Ruukel

International Conference for Cultural Tourism“Smart destinations: requirements for cultural tourism”

Museum of the History of Riga and NavigationRIGA, 7th of November 2017

Cultural Tourism

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Martins Plume

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nature tourists?

cultural tourists?

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Soomaa National Park

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october 2017

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august 2016

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january 2017

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soomaa = purvu zeme

wilderness

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tourism as a tool

stories connect us to place

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sence of the place

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bogshoeing

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events

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the story of fifth season

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traditions

heritage

authenticity

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authenticity is about how people live today, not how they have lived in past

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experiences are co-created

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transformative travel

learn

rethink

understand

change

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local peoplecarriers of local cultural heritage

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gastronomy : one of the reasons to travel

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wild food

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experiencing culture through local cuisine

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your job as tourism marketer is to curate

other people stories

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memorable experiences involve not only taste, but all our sences

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paldies!