Online Giving Statistics

$250 million in 2000

$6.8 billion in 2006

$25 billion in 2011

What is Crowdfunding?

The idea of accruing micro donations to reach a larger fundraising goal

PBS Telethon

What are the Common Principles of Crowdfunding?

•  All or Nothing

•  Video Call to Action

•  Rewards

•  Deadline

•  Target

•  Peer to Peer

How Does Crowdfunding Work?

Benefits of Crowdfunding MYTH: The only real way to measure fundraising

success is the amount of money raised

Increased engagement

More action = More “invested” in your organization

Low upfront cost

Failure is rarely failure

Why Do People Give to Charity?

Context!

What is Peer to Peer Fundraising? The process of empowering individuals and groups to raise funds on

your behalf by allowing (or assisting) them to communicate and solicit prospective donors from their own networks and communities.

Old Model New Model

Peer to Peer Fundraising Why It Works

•  72% of Millennial donors said they’d be willing to communicate with friends and family about ways to be involved in an organization they support.

•  74% of those polled said they would be highly likely to donate to a cause if asked by a friend or family member

*Source: Achieve: www.millennialdonors.com

How do I choose a fundraising goal?

Set realistic goals based on your potential reach

Donors aren’t trolling the web looking for campaigns to fund. Your campaign will not be the exception.

Make an attempt to calculate “guaranteed donors” before launching the campaign

Power of Video

“People will forget what you tell them, but they will never forget

how you make them feel.”

- Maya Angelou

Power of Video

Most shared content online

Helps audiences visualize why you exist

Instant engagement

Power of Video Campaign videos should be short and sweet

NO LONGER THAN 3 Minutes

Who are you?

What do you do?

Why do you need money?

How can potential donors help?

Power of Influencers & Taste Makers

What is an Influencer?

What is a Taste Maker?

Power of Influencers & Taste Makers

What’s  going  on  here?!?  

Power of Influencers & Taste Makers “But Ben, I don’t know Jimmy Kimmel!!!!”

Leverage the resources you DO have!

• Staff Members

• Board Members

• Volunteers

• Bloggers

Power of Rewards

Separate yourself from competitors

Opportunity to engage your audience

Chance at brand awareness

Increase your donation sizes!!!

All-or-Nothing Vs. Traditional

“All-or-Nothing scares me!”

What are benefits to each model?

What’s right for me?

How Can I Use Crowdfunding?

Future of Non-Profit Crowdfunding

How Mobile Works

Questions?

Create your crowdfunding project with WeDidIt

and

Email us at community@wedid.it