Post on 18-Nov-2014
description
© InAlliance Consulting, a NeoFocus Group company – All rights reserved 1 Training modules 2012-2013
Working with India: Cross-cultural management training programmes 30th March 2013 version
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Agenda Page
2 Training modules 2012-2013
1. Why cross-cultural management ? 3
2. Why InAlliance ? Our approach 8
3. Generic cross-cultural management modules 15
4. India-specific modules 21
INTELLECTUAL PROPERTY RIGHTS & DISCLAIMER
This document is the exclusive property of InAlliance Consulting. It is intended solely to its primary recipient and may not be communicated, disseminated, reproduced, or copied in whole or in part
without the prior consent of InAlliance Consulting.
Concepts, tools, information represented herein are the result of the expertise of InAlliance Consulting. While this document has been produced with due professional care using data collected with our
best attention, the recipient recognises that this document does not constitute recommendations, advice, or other suggestions to implement any of the ideas presented. In particular, financial, fiscal and
legal information contained herein shall be verified by the recipient before attempting any implementation.
This document shall not be complete without the accompanying verbal explanations by InAlliance Consulting.
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Over the last centuries, technology has dramatically reduced the physical communication and travel times between very diverse regions of the World
3 Training modules 2012-2013
1850: ~ 120 days
1271: ~ 900 days
1990: ~ 12 hours
Travel duration between Europe and China Illustration
2012: ~ 0,03 sec.
Sources : Recherche documentaire, analyse InAlliance
Within 150 years, travel time between Europe and China was
reduced by a factor of 240
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Converted to distances, it is as if the World had shrunk by 240 in 150 years
4 Training modules 2012-2013
Illustration
240
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Cultural and natural variations, however, have not shrunk has much
5 Training modules 2012-2013
Simulation: a 1/240 scaled World easily fits into Switzerland… Illustration
?
? ?
?
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
As a result, we are regularly confronted to cultural differences in all aspects of our lives, and technology can hardly help resolve them. Cross-cultural training, however, can help greatly.
6 Training modules 2012-2013
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
The environment in which an individual grows, lives and works directly impacts his / her thought processes and behaviour
7 Training modules 2012-2013
Family
Friends
Professional circle
Society
Institutions
Economy
Natural
environment
Religion History
Source : analyse InAlliance
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
An individual’s behaviour – visible to all – is indeed directly dependent on his value system – which remains hidden to outsiders
8 Training modules 2012-2013
Behaviour
History
Regional culture
Traditions Family ties
Value system
Visible
Invisible
Languages Food
Dress Festivals
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Cross-cultural trainings aim at understanding the cultures in presence and their respective impact on the individuals, and bridging this gap, to avoid common pitfalls in multicultural teamwork and relationships
9 Training modules 2012-2013
Source : analyse InAlliance
Communication gap Diverging issue
resolutions Diverging decisions Diverging objectives
Diverging result interpretation
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Agenda Page
10 Training modules 2012-2013
1. Why cross-cultural management ? 3
2. Why InAlliance ? Our approach 8
3. Generic cross-cultural management modules 15
4. India-specific modules 21
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Theory
Field
To conduct our trainings, we leverage our students’ and our own real life experience, theoretical concepts and tools, and we ensure appropriation of the learnings through ad-hoc workshops
11 Training modules 2012-2013
• Hofstede’s cultural dimensions
• Adler’s cultural differences reconciliation
• Hall’s high & low context • Etc…
Tools
• Case studies • Exposure to foreign
cultures • Preconceptions
(supplemented by teacher’s experience if required)
Students’ experience
• Country specific • Goal specific • Individual or group
assignments
Workshops
• Values • Behaviour • Beliefs • Language • Social organisation • Etc…
Universal concepts
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Trainings are conducted by trained professionals with at least 15 years of operational, consulting and training experience in cross-border business projects
12 Training modules 2012-2013
Trainer profile: Benoit Teppe
• International work experience
• 12 years experience with India
• Lived and worked 10 years in the United Kingdom
• Educated at Sheffield Hallam University and Chartered Institute of
Marketing, UK
• Industry experience
• Conducted approximately 30 market entry projects for European
and Indian small and medium enterprises
• Operated the market entry of a General Electric subsidiary in
India
• Conducts trainings at Valeo and Thales
• Institutional recognition
• Lecturer in cross-cultural management at Université de Paris XII,
IMEA, Institut Vatel
• Correspondent for India of the French Federation of Mechanical
Engineering Industries (FIM) for 4 years ;
• Guest speaker at various company executive conferences
(MIDEST, Chambers of Commerce and Industry, etc…)
• « International Expert » accredited by AWEX, Belgium
• Active professional
• Managing Director of InAlliance
Consulting, a consulting firm specialised
in Indian market entry for European
companies
• Senior consultant at NeoFocus Strategy
Consulting
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Our cross-cultural management clients are large and small companies as well as business and management schools
13 Training modules 2012-2013
Client references Participants’ comments
« An excellent training session, very interactive, and proposing
focused solutions»
(HR manager, multinational company)
« Good explanation of the risks involved, and of authority and
punctuality in India»
(Quality Manager, mechanical engineering industry)
« Excellent module, very exhaustive. I wish it were conducted over a
longer session »
(Student, Master 2 International Business Management)
« Excellent, thank you for your professionalism»
(Project director, services SME)
« Exactly what we needed »
(Program manager, business school)
« Very good presentation, bringing really robust resolutions to
cultural differences»
(Project leader, automotive industry)
(non-exhaustive)
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Each training course is designed specifically for a given client, banking on our pre-existing modules and, if required, custom-built content
14 Training modules 2012-2013
• Participants : 16 Project managers, HR manager, Business Unit legal
and finance director
• Company : large european multinational with several overseas
commercial and industrial operations
Target audience
Example 2
• Target alignment between teams
• Slipping deadlines
• Lack of communication
• Foreign teams do not feel « in » the company
Issues identified
• Modules :
• Introduction to cross-cultural management tools
• Working effectively with Indian people
• Workshops :
• Determination of 10 actionable levers and concrete solutions to
reduce or eliminate identified issues
• Training group recommendations to the management: specific HR
policy and hierarchy modifications to selected foreign operations
• Format : 2 x 4hr training sessions, 1 x 4hr workshop, spread on 2 days
• Results :
• Recommendations were structured and put forward to the
management by the personnel trained
• 8 of the 10 concrete solutions are being implemented
Training provided
• Participants : 12 international management students aged 22 to 25, no
experience with India, 6 months work experience (placement)
• School : well rated European Business School
Target audience
• Future employers are increasingly asking for some foundation
knowledge on BRIC countries
• Indian culture unknown or misunderstood by students
• « Good feelings » about Indian economy, but no foundation knowledge
Issues identified
• Modules :
• Economical and geopolitical positioning of India
• Culture and society, physical environnement
• Institutions
• Indian infrastructures : transport and energy
• Entry barriers, strategies and options
• One sector snapshot (automotive, choice made by school)
• Workshops :
• Case study (small groups) : fantasy European company considering
an entry in the Indian market.
• Format : 2 x 4hr training sessions, 1 x 4hr workshop, spread on 2 days
Training provided
Example 1
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Agenda Page
15 Training modules 2012-2013
1. Why cross-cultural management ? 3
2. Why InAlliance ? Our approach 8
3. Generic cross-cultural management modules 15
4. India-specific modules 21
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
CC01 Why cross-cultural management ?
16 Training modules 2012-2013
Sample
training
material
• History of great migrations
• Adaptation to environment
• Contraction of distances
• Cross-cultural exposure
1 to 2h depending on number of participants
and degree of participation
Topics covered
Duration
Any professional or student
Target audience
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
CC02 Universal concepts
17 Training modules 2012-2013
Sample
training
material
• Institutions
• Social stratification
• Beliefs
• Values
• Prejudice
• Stereotype
• Etc…
1 to 4h depending on number of participants
and degree of participation
Topics covered
Duration
Any professional or student
Target audience
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
CC03 Influence of the cultural gap on cross-border business and projects
18 Training modules 2012-2013
Topics covered
• Encoding and decoding : progress of the
idea towards the message and viceversa
• Cultural impact on interpretation
• « High context », « low context » cultures
• Language variations : « Indian English »
Duration
1 to 2h depending on number of participants
and type of workshops
Target audience
Any professional or student
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
CC04 Introduction to cross-cultural management tools
19 Training modules 2012-2013
Topics covered
• G. Hofstede : 5 cultural dimensions
• E. Hall : High Context vs. Low Context
• C. Jung : feminine model, masculine
model
• N. Adler : closing the cultural gap
Duration
1 to 2h depending on number of participants
and type of workshops
Target audience
• Mid to top level executives (technical or
functional attributions) facing or likely to
face issues in multicultural teams, such
as communication, team cohesion,
target alignment, reporting
exhaustiveness, deadline keeping, etc…
• Business Schools
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
CC05 Working effectively with foreign teams
20 Training modules 2012-2013
Cultural dimensions of the relevant
countries according to G. Hofstede :
• Power distance
• Long-term orientation
• Masculinity index
• Uncertainty avoidance
• Individualism
4 to 8h depending on number of
participants, type of workshops, objectives
of the training (conceptual training or
collective coaching on specific business
cases)
• Mid to top level executives (technical or
functional attributions) facing or likely to
face issues in multicultural teams, such
as communication, team cohesion,
target alignment, reporting
exhaustiveness, deadline keeping, etc…
• Business Schools
Topics covered
Duration
Target audience
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
Agenda Page
21 Training modules 2012-2013
1. Why cross-cultural management ? 3
2. Why InAlliance ? Our approach 8
3. Generic cross-cultural management modules 15
4. India-specific modules 21
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
IN01 India: Economical and geopolitical positioning
22 Training modules 2012-2013
• Genesis and current state of the
strategical and political relations of India
vs the rest of the world
• Regional focus: relations with Pakistan,
Bangladesh, China, etc…
• Monetary policy, debts
• Commercial exchanges
• Foreing Direct Investments (FDI)
1 to 2h depending on number of participants
and degree of participation
Topics covered
Duration
Any professional or student
Target audience
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
IN02 India: Culture and society, physical environment
23 Training modules 2012-2013
• Socio-economic hierarchy, wealth
distribution
• Key periods of Indian history
• Religious scenario
• North-South cultural divide
• Physical geography : climate, seas,
mountains, deserts, etc…
2 to 3h depending on number of participants
and degree of participation
Topics covered
Duration
Any professional or student
Target audience
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
IN03 India: Institutions
24 Training modules 2012-2013
• Organisation of legislative, judiciary and
executive powers
• Attributions of federal / state powers
• Introduction to India modern legal
system
• Education
• Corruption
2 to 3h depending on number of participants
and degree of participation
Any professional or student
Topics covered
Duration
Target audience
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
IN04 India: Infrastructures: transport and energy
25 Training modules 2012-2013
• Logistic challenge :
• Air transport
• Rail transport
• Road transport
• Energy challenge :
• Primary sources
• Energy production and
distribution
1 to 2h depending on number of participants
and degree of participation
Any professional or student
Topics covered
Duration
Target audience
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
IN05 India: market entry barriers, strategies and options
26 Training modules 2012-2013
• Customs policy
• Evolution, structure and current level of
customs duty on some products families
• Legal terms for setting-up
• Regulated / banned sectors
• Choice factors on strategy and form of
entry
2 to 3h depending on number of participants
and degree of participation
Mid to high level executives with some
basic knowledge of India and pondering
entry strategies in India
Business Schools
Topics covered
Duration
Target audience
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved
IN06 India: industry sector snapshots
27 Training modules 2012-2013
• Structure, value chain
• Top players
• Geographical concentrations
• Market metrics, trends and perspectives
• Drivers of evolution / disruption
2 to 3h per sector depending on sector,
number of participants, degree of
participation
Mid to high level executives with some
basic knowledge of India and pondering
entry strategies in India
Business Schools
Topics covered
Duration
Target audience
Currently available sectors : automotive industry, energy, defence, aerospace, agriculture,
pharmaceuticals. Other sectors on request
Sample
training
material
© InAlliance Consulting, a NeoFocus Group company – All rights reserved Training modules 2012-2013 28
33, avenue Philippe Auguste
75011 Paris
France
Tel : +33 1 44 64 10 35
Fax : +33 1 44 64 10 36
www.inalliance.eu
contact@inalliance.eu