Agenda What is home staging?

Tips for staging

Staging vs Not Staging

Who benefits?

Statistics

Quiz

What is Home

Staging?

Create the value Buyers want

Preparing your home in a way that appeals to prospective buyers

Maximizing the best features of your home

De-cluttering and de-personalizing items to create a broad appeal that opens buyer’s imaginations

Enhancing the visible space while downplaying the flaws

Re-purposing space from what worked for you, to what may work for the buyer

Evaluating which repairs may be needed to be done to the interior or exterior of the property

Recommendations

Professional photos

Declutter

Entire home cleaning

Remove pets during showings

Minor repairs

Depersonalize

Landscape outside areas

Painting walls

Paint touch ups

47

42

35

24

2119

11

8

3941

27

45

36

27

35

32

1012

2422

26

32

35

38

3 3

10

6

11

1413

15

2 2 4 3

78

67

0

5

10

15

20

25

30

35

40

45

50

Living room Master bedroom Kitchen Dining room Outside Bathroom Children's Bedroom Guest Bedroom

Importance of Staged Rooms

Very Important Somewhat Neutral Not Very Not at All

Tips for Staging

To Stage or Not Stage?

PROFIT $31,600

PAID $246,000APPRAISED $240,000RENOS $16,000BILLS $2300/monthLISTED $284,000SOLD $278,000

WHAT IS THE

BENEFIT?Home Owners Realtors

Mortgage Brokers Buyers

Investors Lawyers

Impacts of Buyer

Viewing a Staged Home

77% - buyer’s agents said staging a home made it easier for them to visualize the property as a future home.

40%-buyers more willing to walk through a home they saw online

38%-positively impacted when home is decorated to buyer’s taste

27%-will overlook other property faults

9%- negatively impact home value if decorated against buyer’s taste

HOW DOES THIS AFFECT THE SELLER FINANCIALLY??

Survey by Coldwell

BankerReal Estate

Corporation

- found that staged homes sell for more than 6% above asking price…

For example a $300,000 home could benefit by $18,000

The NARSurvey

- found that the longer homes stay on the market, the further their

price drops. Once staged, homes spend on average of 73% less time

on the market.

By not having your property staged and presented properly,

you risk price reductions due to

increased time on the market and that time is

costly…

TIME IS MONEY LOST!

IS HOME STAGING THE SAME AS INTERIOR

DECORATING?

TRUE OR FALSE

FALSE

DOES HOME STAGING HAVE A THREE STEP

PROCESS?

TRUE OR FALSE

TRUE

ONE OF THE RECOMMENDATIONS

FOR STAGING IS PREPACKING

TRUE OR FALSE

TRUE

DOES HOME STAGING IMPACT BUYERS?

TRUE OR FALSE

TRUE

ARE YOU RISKING ANYTHING NOT

HAVING YOUR HOME STAGED?

TRUE OR FALSE

TRUE

TO STAGE OR NOT TO STAGE?