CREATIVEDEVICESthe art ofmobile collaboration

Rick Salter / Creative Director / Webling Interactive www.webling.com.au

WHAT’S ONYOURSMARTPHONE?

how much of it did you createWITH YOURSMARTPHONE?

THE MOBILE SHIFT

consumption

musicstores

feedreaders

mobileweb

games

video

ebooks

creation

musicproduction

layout/design

photoediting

3D

filmmaking

illustration

IT IS EASY NOW,AND EVERYBODY’SDOING IT.

One copy of the Camera+ app is sold approximately every 3 seconds

40 million Photos posted to Instagramevery day. 100 million users in 2 years.

7 million illustrations were created inthe Paper app within 2 weeks of release

DAMN AMATEURS

QUESTIONSTO CONSIDER

•are they really being creative?•the precision dilemma•is it transformative?•Where’s it headed?

ARE THEY REALLYBEING CREATIVE?

FILTERS! FILTERSEVERYWHERE!

FORMATIVECREATIVEEXPERIENCES

FILTERS COMEFULL CIRCLE

CAMERA+ PHOSTER

SNAPSEED

THE PRECISIONDILEMMA

PAPER / iPAD

GARAGEBAND / iPAD

AniMOOG / iPAD

DM1 / iPAD

8MM VINTAGE FILMiPHONE/iPAD

WHERE IS ITHEADED?

socialtools

creativetools

COLLABORATION!

VYCLONE iPHONE

WIRELESS JAMMING

PIXPLIT iPHONE

FRENCH GIRLS iPHONE

INTRODUCINGTHE NEWMOLESKINE

In many ways, the workof a critic is easy.The world is often unkind to new talent, new creations.The new needs friends.In the past, I have made no secret of my disdain for Chef Gusteau's famous motto, "Anyone can cook."

But I realize, only nowdo I truly understand whathe meant. Not everyonecan become a great artist;but a great artist cancome from anywhere.