Creating Unique 2nd Screen Experiences

8 Lessons from the Trenches

Alain Nochimowski, VP Business Development@ViaccessOrca

What is a zettabyte?

Here’s the problem…

100,000 hours of movies

1,000,000 hours of TV shows per year

52,000,000 hours in Youtube per year

4 zettabytes of digital info created & shared on the web per year

Volume of content

Cost?Structured

format

UI? Discovery?

Here is what we had in mind…

Introducing DEEPData Enrichment & Engagement Platform

Search

I know what I’m looking for

Recommendations

The service knows what I’m looking for

Explore

I’d like to explore with a personal guide

Methods for content discovery

Before

Discovery

During

Interact

After

Learn

Monetization

Fun

The value

Template-based automation

Movies, TV shows, actors, verticals

Content amplificationLegally syndicate content

from various sources

In a nutshell

Audience monetizationRich ad & sponsorship

formats, recommendation & up-selling, merchandizing

Here is what we’ve learned…

• GOT Season 4 broadcast on Orange Cinema Series (OCS) starting April 7

• App on marketplace starting April 2nd

• App accessible to the general public

• DEEP amplification

Lesson 1: Analog has many good

years ahead

• Cater to all types of users• Linear vs. random access • Flip vs. tap

Lesson 2: Tell stories

• Using big-data to tell stories• Visual arrangement of

content• New connections• New insights

Lesson 3: Streamline editorial

investment via automation

• Template-based automation• Degradable templates• Editorial tools

Lesson 4: Some like it hot

• Hot news, always fresh• Social buzz• Gossip• Images from latest events

Lesson 5: Amplify TV content

experience• Send to / sync with TV• Watch on tablet• Social interactivity, share• Wish list• Cloud DVR• Highlight topics• Scene sensitive merchandise

• Discover new frontiers• Find new connections• Learn• Personalized exploration

experience, choose your own path

Lesson 6:Create engagement through serendipity

Lesson 7:Turn a cost center into a

revenue source• VOD upselling • Sponsorship & brand

magazines• Half / full page ads• Merchandizing • Highly targeted, strong

analytics capabilities

Lesson 8: Experience transparency

• Cross browser• Native vs. ease of

development• Ability to work with

external libraries

Thank you

alain.nochimowski@viaccess-orca.com Twitter: @ViaccessOrca