Creating Unique Second Screen Experiences (MIP 2014)
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Creating Unique 2 nd Screen Experiences 8 Lessons from the Trenches Alain Nochimowski, VP Business Development @ViaccessOrca
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MIP 2014 (Cannes, France) - Viaccess-Orca's VP Business Development, Mr Alain Nochimowski gave a keynote speech on: "Creating unique 2nd screen experiences: 8 lessons from the trenches". DEEP data enrichment and engagement platforms is a 2nd screen application, which compliments TV viewing by offering a unique way to discover content and explore themes related to the video service. DEEP's UI enables an intuitive browsing among thousands of automatically created digital magazines about movies, TV shows, actors and themes. For more information about Viaccess-Orca: http://www.viaccess-orca.com/ You will also find some presentation material about DEEP: - Winter is Coming - Orange Cinema Series (OCS) Chooses Viaccess-Orca's DEEP to Enhance its French Second-Screen App for Season 4 'Game of Thrones' (GoT 4 Officiel). Read here: http://www.viaccess-orca.com/what-s-new/pr/544-winter-is-coming-orange-cinema-series-ocs-chooses-viaccess-orca-s-deep-to-enhance-its-french-second-screen-app-for-season-4-game-of-thrones-got-4-officiel.html - First Commercial Deployment: DEEP amplifies "Games of Thrones" Experience. Read here: http://blog.viaccess-orca.com/industry/first-commercial-deployment-deep-amplifies-game-of-thrones-experience/
Transcript of Creating Unique Second Screen Experiences (MIP 2014)
Creating Unique 2nd Screen Experiences
8 Lessons from the Trenches
Alain Nochimowski, VP Business Development@ViaccessOrca
What is a zettabyte?
Here’s the problem…
100,000 hours of movies
1,000,000 hours of TV shows per year
52,000,000 hours in Youtube per year
4 zettabytes of digital info created & shared on the web per year
Volume of content
Cost?Structured
format
UI? Discovery?
Here is what we had in mind…
Introducing DEEPData Enrichment & Engagement Platform
Search
I know what I’m looking for
Recommendations
The service knows what I’m looking for
Explore
I’d like to explore with a personal guide
Methods for content discovery
Before
Discovery
During
Interact
After
Learn
Monetization
Fun
The value
Template-based automation
Movies, TV shows, actors, verticals
Content amplificationLegally syndicate content
from various sources
In a nutshell
Audience monetizationRich ad & sponsorship
formats, recommendation & up-selling, merchandizing
Here is what we’ve learned…
• GOT Season 4 broadcast on Orange Cinema Series (OCS) starting April 7
• App on marketplace starting April 2nd
• App accessible to the general public
• DEEP amplification
Lesson 1: Analog has many good
years ahead
• Cater to all types of users• Linear vs. random access • Flip vs. tap
Lesson 2: Tell stories
• Using big-data to tell stories• Visual arrangement of
content• New connections• New insights
Lesson 3: Streamline editorial
investment via automation
• Template-based automation• Degradable templates• Editorial tools
Lesson 4: Some like it hot
• Hot news, always fresh• Social buzz• Gossip• Images from latest events
Lesson 5: Amplify TV content
experience• Send to / sync with TV• Watch on tablet• Social interactivity, share• Wish list• Cloud DVR• Highlight topics• Scene sensitive merchandise
• Discover new frontiers• Find new connections• Learn• Personalized exploration
experience, choose your own path
Lesson 6:Create engagement through serendipity
Lesson 7:Turn a cost center into a
revenue source• VOD upselling • Sponsorship & brand
magazines• Half / full page ads• Merchandizing • Highly targeted, strong
analytics capabilities
Lesson 8: Experience transparency
• Cross browser• Native vs. ease of
development• Ability to work with
external libraries
