Post on 01-Nov-2014
description
CREATING THE OPTIMAL “ELEVATOR PITCH”
Linc
Who are you?
What do you do?
Linc
Who do you work for?
What do they do?
Linc
1 Individual Pitch• Employers• Partners
2 Business Pitch• Client• Financier
Linc
Linc
• 30 seconds• 20 seconds• 10 seconds• 7 seconds
Linc
• Central to communicating your personal brand
• Central to communicating your business brand
Linc
Your Elevator Pitch is your very own “Movie Trailer”
Linc
Linc
WHY
HOW
WHAT
Linc
1 Keep it short2 Keep it fresh3 Offer real value4 Make it credible5 Have a hook
Linc
6 Keep it simple7 Avoid all jargon8 Make it relevant9 Have clear goals10 Sell yourself/firm
Linc
Who are you?
What do you do?
Linc
John CarlsonI am the principal strategic planner at Linc.My background is in psychology and behaviour management.My job is to make people do what our clients want them to do.
Linc
1 Define the brand2 Set clear objectives3 Define key messages4 Draft Elevator Pitch
Linc
5 Say it out loud6 Refine and tighten7 Say it to colleagues8 Refine and tighten
Linc
Who do you work for?
What do they do?
Linc
LincOur business is marketing and communication.
Our approach is highly strategic, very commercial and fully integrated.
Our philosophy is “Fuck the Rules”
Linc
1 Use your own words!
2 Understand what you are saying!
Linc
3 Tailor your words to the audience!
4 Practice until it is a part of you!
Linc
5 Start a conversation
6 Remember the follow up
Linc
QUESTIONS?
THANK YOU(for not going to sleep)