Creating the optimal elevator pitch 220512
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CREATING THE OPTIMAL “ELEVATOR PITCH”
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Linc
Who are you?
What do you do?
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Linc
Who do you work for?
What do they do?
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Linc
1 Individual Pitch• Employers• Partners
2 Business Pitch• Client• Financier
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Linc
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Linc
• 30 seconds• 20 seconds• 10 seconds• 7 seconds
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Linc
• Central to communicating your personal brand
• Central to communicating your business brand
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Linc
Your Elevator Pitch is your very own “Movie Trailer”
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Linc
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Linc
WHY
HOW
WHAT
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Linc
1 Keep it short2 Keep it fresh3 Offer real value4 Make it credible5 Have a hook
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Linc
6 Keep it simple7 Avoid all jargon8 Make it relevant9 Have clear goals10 Sell yourself/firm
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Linc
Who are you?
What do you do?
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Linc
John CarlsonI am the principal strategic planner at Linc.My background is in psychology and behaviour management.My job is to make people do what our clients want them to do.
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Linc
1 Define the brand2 Set clear objectives3 Define key messages4 Draft Elevator Pitch
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Linc
5 Say it out loud6 Refine and tighten7 Say it to colleagues8 Refine and tighten
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Linc
Who do you work for?
What do they do?
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Linc
LincOur business is marketing and communication.
Our approach is highly strategic, very commercial and fully integrated.
Our philosophy is “Fuck the Rules”
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Linc
1 Use your own words!
2 Understand what you are saying!
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Linc
3 Tailor your words to the audience!
4 Practice until it is a part of you!
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Linc
5 Start a conversation
6 Remember the follow up
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Linc
QUESTIONS?
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THANK YOU(for not going to sleep)