SEO Copywriting Tips

Presented By: Heather Lloyd-MartinCEO, SuccessWorks

How to create a “clickable” Title

The Title appears...

Above your browser window...

...and in your back-end code

<title>Online printing services you trust- print online with up to 60% off</title>

Titles serve a dual purpose

• Well-written Titles paired with strong content helps pages position well.

• “Clickable,” compelling Titles tempt your prospects to click on your link over others on the SERP.

The Title is just like a headline...

Titles serve a dual purpose

They have a very specific structure...

• Titles are 50-75 characters (including spaces). Try to keep them around 69 characters.

• Every Title should be unique

• Include the keyphrases you used on the page

Thank you!

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Heather Lloyd-Martin

heather@seocopywriting.com

SEOcopywriting.com

Twitter: @heatherlloyd