Creating clickable titles
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Transcript of Creating clickable titles
SEO Copywriting Tips
Presented By: Heather Lloyd-MartinCEO, SuccessWorks
How to create a “clickable” Title
The Title appears...
Above your browser window...
...and in your back-end code
<title>Online printing services you trust- print online with up to 60% off</title>
Titles serve a dual purpose
• Well-written Titles paired with strong content helps pages position well.
• “Clickable,” compelling Titles tempt your prospects to click on your link over others on the SERP.
The Title is just like a headline...
Titles serve a dual purpose
They have a very specific structure...
• Titles are 50-75 characters (including spaces). Try to keep them around 69 characters.
• Every Title should be unique
• Include the keyphrases you used on the page
Thank you!
Have additional SEO copywriting or content marketing questions?
Does your company need training?
Learn more from SEOCopywriting.com!
http://www.seocopywriting.com/blog/
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Heather Lloyd-Martin
SEOcopywriting.com
Twitter: @heatherlloyd